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Google Analytics: A Guide For Your Online Business

By Thom Harrison - June 7, 2024

Author: Seobility – License: CC BY-SA 4.0

Why analytics?

Welcome to Google Analytics 4

How does Google Analytics work?

What can I do with Google Analytics?

How do I install Google Analytics?

Click here to visit Google’s own instructions on getting your site connected.

Set up a Google Analytics demo account

Demo account: Play around with data from the Google Merchandise Store

How do I use Google Analytics?

The Dashboard

Main Sections

Reports and Metrics

Audience Reports

Acquisition Reports

Engagement Reports

Monetisation Reports

Real Time Reporting



Wrap up

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