Your guide to a successful online business!

Will Stevens

Posts by Will Stevens:

30 minutes to a better website: Is it time for a completely new site?

 

Share this post

 
Will Stevens

Fashions move on, best practice changes, websites that were cutting edge ten years ago now look clunky and outdated. Part of running an online business is keeping track of these developments and using this knowledge to improve your site over time. But what happens if you haven’t been following web design trends, or you reach…


Get more website traffic: In-depth guides with tips that work

 

Share this post

 
Image: SupaKitMod / FreeDigitalPhotos.net

Whether you’ve got a shiny new site, or a site that’s been around a few years the chances are you’ve been wondering how you can get more people to visit your website. Of course, there are plenty of easy ways to attract clicks from people who couldn’t care less about your business. What can be…



SEO jargon explained for beginners

 

Share this post

 
Image by Stuart Miles/ freedigitalphotos.net

Search engine optimisation (SEO) is vital to any online business. Getting your site to rank for the search terms your potential customers are using is an excellent way to boost sales and increase leads. But SEO can be a tough topic to get your head around, especially in the early days. Strange abbreviations and terms…


8 Search engine optimisation myths that could hurt your website

 

Share this post

 
Image by Stuart Miles/ freedigitalphotos.net

If your customers can’t find you, they can’t buy from you. That’s why search engine optimisation (SEO) is such an important part of doing business online. Good SEO will help people find your site and once they’ve done that, you have a chance to turn them into a customer. However, SEO is a constantly changing…



Webinar: Discovering email marketing

 

Share this post

 
envelope

In this webinar, you’ll learn everything you need to know about email marketing. From why it is such an important tool for small businesses, to how you can run a successful email marketing campaign. Because there’s loads of information in here, you might want to bookmark this page so you can come back and digest…


Are you ready for Google’s mobile SEO shake up?

 

Share this post

 
mobile web

The web is mobile. In 2015, 52% of visits to retail websites were made on mobile devices. For a lot of sites, being mobile is already important. And the importance of having a site that performs well no matter how someone accesses it is set to increase. From 21/04/15 Google will give even more priority…


A beginner’s guide to Facebook and Twitter analytics

 

Share this post

 
offer-desktop-7

Social media is a great way to reach existing and potential customers, but how do you know if you’re getting things right? A quick glance at follower numbers and page like is a good place to start, but if you really want to know whether you’re making the right kind of impact on social media,…


13 ways to make your business look bigger and impress

 

Share this post

 
Startup Stock Photo

It’s a sad fact of life that people are willing to make snap decision based on very little information. That means many smaller businesses don’t get the chance to impress potential clients – many people wrongly think that if a business is small, it won’t be able to deliver the results they need. Fortunately, there…