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Will Stevens

Posts by Will Stevens:

The biggest mistakes when writing website sales copy

 
 

Website copy is vital. It’s one of the things potential customers will use to form a picture of your business, your products and whether they want to do business with you. No matter what you’re selling – whether it’s one product, hundreds of products, or a service of some kind, if you get your copy…


What makes a good website?

 
 

So you’re thinking of setting up a new website. You might be launching a new business, taking an existing business online, launching a blog, or creating a site to support a community group. Whatever your reason for needing a website, there are certain things it will need, and certain things you will need to do,…




SEO for YouTube: How to optimise a YouTube video

 
 

YouTube is huge. It has over one billion users, and a billion hours of video are watched each day. And how do users find videos to watch? By searching for them. In fact, after Google, YouTube is the second biggest search engine in the world. That means using it can get you noticed by new…


8 kinds of website content every local business should have

 
 

Perhaps you’re starting a new business, or maybe you’re taking an existing business online for the first time. Toy might even be updating the content of an existing business site. Whatever situation you’re in, there’s one thing that you need to remember – if you’re running a local business, then you need to ensure you…


5 simple ideas for improving your website

 
 

Do you worry that your business website isn’t good enough? That its flaws could mean you’re missing out on potential sales? The truth is, even leading businesses are always looking for ways to improve their website and make more sales. So if you think there are things you can do to improve your website, you’re…



6 common online marketing mistakes and how to avoid them

 
 

If you’ve launched an online business, then you’ll need to market it. There are plenty of ways to do this – from search engine optimisation (SEO) to social media adverts. And there are also plenty of ways to get things wrong. In this article, we’ll be looking at some common online marketing mistakes, how to…


How to grow your new online business

 
 

So you’ve got your business up and running, and hopefully you’re on your way to profitability. But what’s next? Well, it’s time to start thinking about ways you can grow your business, so you can ensure it’s a robust venture that will thrive for years. Of course, expanding a business is easier said than done,…