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Will Stevens

Posts by Will Stevens:

6 common online marketing mistakes and how to avoid them

 
 

If you’ve launched an online business, then you’ll need to market it. There are plenty of ways to do this – from search engine optimisation (SEO) to social media adverts. And there are also plenty of ways to get things wrong. In this article, we’ll be looking at some common online marketing mistakes, how to…


How to grow your new online business

 
 

So you’ve got your business up and running, and hopefully you’re on your way to profitability. But what’s next? Well, it’s time to start thinking about ways you can grow your business, so you can ensure it’s a robust venture that will thrive for years. Of course, expanding a business is easier said than done,…


The best ways to make money from a new or existing blog

 
 

So you’ve got a passion for writing and you want to use it to make money through blogging. It might seem like an impossible dream, but plenty of people run profitable blogs and there’s no reason why you shouldn’t be one of them. Of course, you have to be realistic about things. Very few people…


Why user experience testing matters for your business

 
 

Picture the scene – you’re sat at your computer, you know exactly what you want to buy – you even have your credit card out ready to make the purchase. You find a site offering exactly what you want, click the “add to cart” button, and then… You get stuck. You can’t see where to…


Does your new small business need a business plan?

 
 

Some people seem to plan everything they do meticulously. Others just get started and seem to make it up as they go along. But is the latter an attitude you can take when starting your own business? If you’re used winging things and meeting with success, then you might be tempted to answer yes. But…


Learn how this new business attracts the customers it needs

 
 

Anyone who opens a new business will face plenty of challenges, but one of the biggest is actually getting customers through the door. It doesn’t matter how good you are at what you do, if people don’t know about you then they can’t spend their money with you. That was the problem facing Mazen Al-awdi…


Which social media platform should my business be on?

 
 

Social media is part of everyday life – Twitter hacks become major news stories, and video bloggers top the bestseller charts. Despite this, it is still often hard to know how social media can benefit your business. In this guide, we’ll take a look at all the major social networks and provide real examples of…



9 ways to improve your ecommerce site

 
 

So you’ve set up your ecommerce site and you’ve started to make a few sales. At this point, there’s probably a temptation to think your website is finished and focus on other aspects of your business. But in reality, there’s no such thing as a finished ecommerce website – you should always be trying to…


Local SEO for local businesses – a beginner’s guide

 
 

The problem is as old as business itself – someone has a need, you can meet it but the potential customer doesn’t know you exist. Advertising used to be the only solution to this issue, but the rise of the web means it’s now much easier for people to track down businesses that offer what…