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Will Stevens

Posts by Will Stevens:





What do changes to internet ads mean for your small business?

 
 

The online business landscape is in an almost constant state of flux. With so many changes it can be hard to keep up with the latest developments – especially if you’re a small business owner who has to juggle a range of different tasks. Unfortunately, this means that while you’re focusing on the day to…


The biggest mistakes when writing website sales copy

 
 

Website copy is vital. It’s one of the things potential customers will use to form a picture of your business, your products and whether they want to do business with you. No matter what you’re selling – whether it’s one product, hundreds of products, or a service of some kind, if you get your copy…


What makes a good website?

 
 

So you’re thinking of setting up a new website. You might be launching a new business, taking an existing business online, launching a blog, or creating a site to support a community group. Whatever your reason for needing a website, there are certain things it will need, and certain things you will need to do,…




SEO for YouTube: How to optimise a YouTube video

 
 

YouTube is huge. It has over one billion users, and a billion hours of video are watched each day. And how do users find videos to watch? By searching for them. In fact, after Google, YouTube is the second biggest search engine in the world. That means using it can get you noticed by new…