Your guide to a successful online business!

Will Stevens

Posts by Will Stevens:

8 Search engine optimisation myths that could hurt your website


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Image by Stuart Miles/

If your customers can’t find you, they can’t buy from you. That’s why search engine optimisation (SEO) is such an important part of doing business online. Good SEO will help people find your site and once they’ve done that, you have a chance to turn them into a customer. However, SEO is a constantly changing

Webinar: Discovering email marketing


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In this webinar, you’ll learn everything you need to know about email marketing. From why it is such an important tool for small businesses, to how you can run a successful email marketing campaign. Because there’s loads of information in here, you might want to bookmark this page so you can come back and digest

Are you ready for Google’s mobile SEO shake up?


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mobile web

The web is mobile. In 2015, 52% of visits to retail websites were made on mobile devices. For a lot of sites, being mobile is already important. And the importance of having a site that performs well no matter how someone accesses it is set to increase. From 21/04/15 Google will give even more priority

A beginner’s guide to Facebook and Twitter analytics


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Social media is a great way to reach existing and potential customers, but how do you know if you’re getting things right? A quick glance at follower numbers and page like is a good place to start, but if you really want to know whether you’re making the right kind of impact on social media,

13 ways to make your business look bigger and impress


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Startup Stock Photo

It’s a sad fact of life that people are willing to make snap decision based on very little information. That means many smaller businesses don’t get the chance to impress potential clients – many people wrongly think that if a business is small, it won’t be able to deliver the results they need. Fortunately, there

Using LinkedIn to connect with new and existing clients


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LinkedIn is an underrated social network – it lacks the glamour and virality of Facebook and Twitter. But for a sole trader looking to do consultancy work, LinkedIn can be a goldmine when it comes to finding potential clients. However, taking the wrong approach to the business-focused social network can damage your reputation. In this

New EU regulations regarding online energy labels


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If you sell electrical goods online you may need to provide energy efficiency labels to comply with new European Union regulations. In this article we’ll look at which products are affected and what information your website needs to display. Which products are affected by the change? Below is a list of the product groups affected

The five questions your business’s homepage must answer


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Would you buy a product you’ve never heard of from a complete stranger? Or would you rather do business with a well-known brand to buy a product you’re familiar with? Given a choice 99 times out of 100 you’re going to opt for the latter option. But how do things look from the other point

Webinar: Developing your small business brand


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Image: Stuart Miles /

In our latest webinar, Robert Mathers addresses the issue of how a small business can develop its brand. In it he explains the value of branding and how you can use it to your advantage. Remember, if you’ve got any questions or comments regarding the webinar, leave them as a comment below and we’ll get back