Your guide to a successful online business!

Will Stevens

Posts by Will Stevens:

New EU regulations regarding online energy labels


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If you sell electrical goods online you may need to provide energy efficiency labels to comply with new European Union regulations. In this article we’ll look at which products are affected and what information your website needs to display. Which products are affected by the change? Below is a list of the product groups affected

The five questions your business’s homepage must answer


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Would you buy a product you’ve never heard of from a complete stranger? Or would you rather do business with a well-known brand to buy a product you’re familiar with? Given a choice 99 times out of 100 you’re going to opt for the latter option. But how do things look from the other point

Webinar: Developing your small business brand


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Image: Stuart Miles /

In our latest webinar, Robert Mathers addresses the issue of how a small business can develop its brand. In it he explains the value of branding and how you can use it to your advantage. Remember, if you’ve got any questions or comments regarding the webinar, leave them as a comment below and we’ll get back

Six types of marketing emails your customers will love


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Email marketing is one of the most powerful techniques available to online businesses. But it can be tough to know where to start. With that in mind, let’s look at six different email marketing techniques and how they can be used to keep in touch with existing and potential customers. Although most of the messages

How to attract customers after a Google search engine penalty


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How much of your website traffic comes from Google? What would happen if that source of potential customers were to dry up overnight? Would your business be able to cope if your search engine rankings suddenly plummeted? Maybe they already have and you’re wondering where your next customer is going to come from. If your

We’re passionate about online business – 2014 in numbers


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How was your 2014? At 123-reg we experienced one of our most exciting years ever – we released new domains, launched new products and offered support to hundreds of thousands of customers. We’re passionate about helping online businesses be the best they can, so read on to discover exactly how we backed business in 2014.

30 minutes to a better website: Free resources and tools


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If you’re creating or updating a website on a budget, you’ll know exactly how hard it can be to find top-quality visuals that don’t instantly blow your budget. However, if you know where to look you can find excellent resources and tools that cost absolutely nothing. Below you’ll find a list of some of the

Ecommerce SEO: A user’s journey from search to purchase


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Signposts - is your site navigation confusing?

Appearing in search results is vital for any ecommerce business, but with massive companies like Amazon and eBay dominating things, smaller businesses need to get clever if they’re to compete. In this guide we’ll look at the user’s journey from search to purchase and how to ensure the process is aligned with your search engine