Last month we asked you two send us your questions about search engine optimisation. Here’s the second in our series of answers.
As before, I spoke to one of the SEO experts behind InstantTraffic, our SEO service, to get a comprehensive answer.
What is Google PageRank all about?
Ian Ripper from Wheatland Farm sent us a message asking about Google PageRank:
Something I don’t understand about Google PageRank. Am I ranked in relation to my keywords? Obviously my site is of some relevance (and hence ranking) relating to what I do (self catering holidays) but it if no relevance for widget making. Is my PR of 3 related to keywords I optimise for?
Your Google PageRank bears no relation to your keywords at all. PageRank is simply a measure of the ‘link juice’ of each of your web pages.
Your PageRank gets boosted when other websites link to you. That’s because Google regards a link to your site as a vote for your site.
The influence each individual link has on your overall PageRank depends how Google views the website linking to you. Highly ranked, big hitting websites will likely have more of an affect on your PageRank than unknown sites which have a low PageRank themselves. Read the rest of this entry »
Share and Enjoy
A couple of weeks back I asked you to submit your questions on search engine optimisation. There was a decent response and I’ve now picked a few which we’ll answer individually over the next few days.
To make sure we’re giving out the best information we can, I spoke to one of the SEO experts behind our SEO service, InstantTraffic. They offered some great advice which I’ve included too.
We tried to pick what we thought were the most interesting questions we received, so sorry if yours didn’t make the cut this time.
Much of my content is for registered users only. How do I optimise it?
One of our readers, Claire, left a comment asking how Google deals with sites that require you to register before you can see all the content:
“How can I use SEO effectively, when the site requires registration and purchase of credits before you can view the material? For instance, there may be interesting content about the Titanic that customers can’t get to until they’ve registered and purchased.“
It’s tricky to optimise sites which require visitors to register before they can view content, because Google can’t see anything which is contained in a members only area. Read the rest of this entry »
Share and Enjoy
At the UK Supreme Court some are apparently unhappy with its designated domain name. Apologies for being slightly behind with this story — but then the Sunday Telegraph society gossip page isn’t our usual source for domain-related news.
A reader points out that the judiciary are separate from the government and parliament, and as a law-degree drop-out I can recall just enough of Prof Walker‘s lectures to agree that the separation of powers is a critical part of the UK constitution, and it’s misleading to consider a court as being part of the government.
But perhaps Lord Hope’s suggestion of
supremecourt.uk isn’t ideal either. This led thinking about the organization of
.uk domains in general — which groups should have their own second-level domain?
Read the rest of this entry »
Share and Enjoy