Archive for October, 2011

Adjusting to Google’s sitelinks change

Google announced recently that it has improved the way sitelinks appear. The newer version is expanded and it’s presented as a column of relevant links. Now when people search for a site they instantly see a greater idea of what your site includes. The purpose of this update is for users to get to the [...]

Social Media holds success for affiliate marketeers

The rise of social media not only gives you the chance to reach a wider audience with your affiliate links, but also the chance to differentiate how you offer the products of the affiliate scheme you are signed up to compared to fellow affiliates. It needn’t be just about re-tweeting the offers of your merchant [...]

Online learning can save £s

The Civil Service has long been respected for its career-long learning approach but in the spate of current belt-tightening it has been forced to re-consider the way courses are delivered. The resulting switch to online learning is expected to save nearly £90m per year on the Civil Service staff training budget according to government figures. [...]

Writing for mobile is twice as difficult

With so many people using a mobile device to surf the net, it’s important to know how to write and organise the content on your site so it’s user-friendly. When was the last time you checked how your site looks and reads on a mobile device? This is not something to be ignored as the [...]

Don’t get lost in Geo-location

FourSquare, Gowalla, Facebook Places: What you are doing when and where is what smartphones appear to have been designed for. Even Twitter lets you search for tweets sent locally – location is a big feature of social media and still much under-used by businesses. Most Smartphones now come with geo-location and if you’ve not used [...]

Social Media: Give it a KISS

  Keep it simple, stupid, so the acronym goes and the same applies if you want to find success in your social media. Here’s four tips to making Facebook, Twitter, LinkedIn et al work, following the K-I-S-S principles: Klout – There’s still debate about the accuracy of social media measurement tools and there’s certainly some [...]

How, When, Where and Why We Do it.

Social sharing and bookmark tool AddThis has been celebrating its 5th birthday this week and did so with a great infographic based on an analysis of the sharing data it has collated in those five years. Facts like:  people share most on a Wednesday and that the most popular time for sharing comes at 9.30AM [...]

YouTube and it’s SEO value

Our recent blog on creating your YouTube campaign proved very popular so we thought we’d try and help with some more YouTube tips and tricks. Not many marketers are aware of how valuable YouTube is from a SEO point of view. If the videos that are uploaded to your channel are optimised correctly, you can [...]

Consumers given longer return window under EU Directive

It probably won’t come into full force until 2013 but a vote this week by the EU’s Council of Ministers to adopt the Consumer Rights Directive, will mean greater protection for consumers buying online and further burdens on those selling via the internet. The Directive has now been approved by both the EU Council of [...]