Archive for March, 2012

Tesco make fitting move

Virtual fitting rooms are nothing new, neither are online stores embedded into Facebook but the fact that a brand like Tesco has launched the same may suggest many more are set to swiftly follow. The new Facebook page that Tesco offer http://www.facebook.com/Clothingattesco?sk=app_261347243942251 is an attempt to make their online clothing store more personal and appealing [...]


In every job that must be done there is an element of fun…

…You find the fun and ‘snap’ the job’s a game. So sang Mary Poppins when trying to entice the young Jane and Michael Banks in her care to get with her programme and now the same could inspire you to business success. This article from US entrepreneur Natalie Peace, applies some of the most memorable [...]


6 Branding tips every new business should follow

Branding is about managing how customers see and feel about your offering. If you get it right you can become the latest object of desire of the masses. Get it wrong and you could be forever flogging a dead horse. If you are starting a new business or new brand here’s six things to keep [...]