Archive for July, 2012

Why now may be the perfect time to push your PR

In the UK, the months of July and August have long been known as ‘the silly season’ in the world of journalism, the term was even used before the end of the 19th century. Referring to the more frivolous news stories that appear in the media during the ‘quieter’ summer months. Despite the move towards [...]

Improvements are always possible

There is no magical recipe for successful SEO, it is more about constantly applying well-know approaches. The rules that search engines use to rank websites is ever-changing, thus your efforts should be consistent. Google is constantly tweaking its search algorithm to return relevant results. Some tweaks have little effect on search engine results, whereas others [...]

123-reg Reliability and Value helps to Drive Growth at my1login

Launched in March 2012, Scotland based password manager my1login is making a name for itself as internet users switch onto the critical need to protect their online passwords. The company, which uses 123-reg for domain, hosting and email services, has been making serious strides in the technology sector, with CEO Michael Newman interviewed on the BBC’s online [...]

Iain Lee - The Magic of the Internet

The Iain Lee Column – The Magic of the Internet

I am so over Twitter. For a while, it was a really important way of life, an addiction. I had an overwhelming compulsion to tell everyone everything I was doing. Every little detail of my life had to be shared. I thought I was being hilarious, creative, daring and pushing the boundaries. Hell, I’ve got [...]

Headings – flag up what’s good

Writing content for the web can be challenging, especially because web users don’t read a lot. According to a research study conducted by usability expert Jacob Nielsen, web users scan the text and usually read between 20-28% of the words on a web page. This means that one of your main goals, as a site [...]

Keeping it real in the virtual world

Running an online business has many advantages over a traditional bricks and mortar company. A virtual shop front gives you the ability to attract customers from all around the world. You’re not restricted to people passing on the local High Street. Your overheads are typically smaller, and if your product is an online service, you [...]

Why would you want to quit Google?

Last week Kate Dailey posed a question on BBC News Magazine Online: “Is it possible to quit Google?“.  Featuring the thoughts of three computer professionals trying to part ways with Google, the article raised concerns over the Google group’s privacy agreements that even EU officials have suggested are too invasive, but is Google really that [...]

Engagement – Grab users and reduce your bounce rate

Bounce rates are considered an important ranking factor by search engines. That’s because bounce rates measure the quality of visitor engagement. Usually, the lower the bounce rate, the higher the engagement. First, let’s define bounce rate. Bounce rate is the percent of visitors that enter a website and exit from the same page, without clicking [...]

Descriptions – more than just what you see

The meta description is mainly used by search engines and is a great way to get traffic to your site, but it can be tricky to get it right. This short paragraph is used to describe the information that is included on a page and it should be written to “sell” it and get people [...]