Posts Tagged ‘seo’

How to gain trust with links

SEO is not a set-it-and-forget it process. You can’t just work a few hours on your on-page SEO and then expect your site to climb to the top position on Google. If this were possible, a lot of us would be out of a job. Optimising your site for search engines takes time and if [...]


6 Top Tips for Short Sharp SEO

If the science of search engine optimisation is too much for you to get your head around and the budget won’t stretch to some expert advice, here’s six top tips to help you on the right tracks. Be passionate If you are not excited about the topic you are writing about, you will struggle to [...]


Using books as an SEO tool

Search engine optimisation is all about online, the latest buzzwords, etc., right? Wrong. Natural search is very dependant upon natural use of language. Understanding how people use language will help you understand how they will search, which in turn should help you pinpoint the words and phrases most likely to get you some decent natural [...]


URLs are your first line attack

URLs are important on-page SEO elements as we use them to travel from a page to another so they underpin your entire website.  When you create a new site, create it with SEO in mind and try to come up with the best way to form URL structures for it. What Google says Google recommends [...]


Titles give your content a name

So many web pages on the Internet have poor page titles like “Home”, About us”, “Services” or no titles at all. Web page titles are very important because these describe the content on a page and, from an SEO point of view, they are priceless. There are some CMS (content management systems) that can create [...]


Quality, quality, quality – The better you are the better you rank

Usability, links and content all have an impact on search engine rankings. Major search engines like Google, Yahoo and Bing are constantly trying to improve their algorithms so that web users find exactly what they are looking for in as little time as possible. In general, to rank higher in search engines, you site should [...]


Paid for or not paid for? Investing in Linking

Buying links is not the most effective technique to earn your way to the top rankings. SEOmoz CEO Rand Fishkin believes that paying for links is short-term and a waste of money because: Rankings are tactical: When you pay for links, you’re earning a small amount of traffic and the conversion is a lot lower [...]


Everything you need to know about SEO and outranking your competitors

Optimising a website for search engines is not easy and it’s a continuous process that takes time. Go through the most frequently asked questions on Search Engine Optimisation and find answers that can help you understand the basics of SEO and what techniques you can use to have your site rank higher than your competitors. What [...]


Old is Gold in terms of domains

There has long been much debate about whether older domain names rank higher simply by age or more by having more chance of being indexed, linked and found, but even after Google’s most recent changes, the general consensus still appears to be that an older domain name can help with your search engine ranking. To [...]


Just a Tool – Why SEO should not be used alone

People have long debated whether SEO is compatible with an informative site? In truth they need to work together and it is vital you don’t over complicate matters by making SEO too big a focus. The best traditional journalism sold newspapers. Those newspapers may have moved online but they are now amongst the world’s most [...]