Six most common ecommerce advertising mistakes (and how to fix them)
Online advertising is one of the quickest ways to send targeted traffic to your ecommerce site and start generating sales.…
What are PPC conversion rates
Running a pay-per-click (PPC) campaign is hard work. You need to find relevant keywords, write and prepare compelling ads, target…
Join 123 Reg at the Business Show
Are you planning to launch a new business? Or perhaps you're looking to find new, innovative ways to expand an…
Pinterest vs. Instagram (and which one is right for your small business)
Creating and sharing images and videos for marketing has become one of the most popular and effective digital marketing tactics…
How to fix these six common copywriting mistakes that can kill your sales
You spend hours writing what you think is an amazing piece of copy. Then you hit ‘publish’ but nothing’s happening.…
How to write an engaging press release
Just like blog posts and social media updates, press releases are a valuable part of your marketing strategy. They give…
How to use Instagram for your non-profit
If a picture is worth a thousand words, then your organisation’s Instagram account is a storytelling goldmine. While this social…
Five ways to promote a new online shop
For every business owner who’s just getting started with selling products online, there is one theme that’s constantly running through…
Six types of discount strategies for small businesses
It’s no secret that discounts and promotions bring in more sales. That is if you do them right. In theory,…
Seven tips to optimise your shopping cart checkout
The most important part of your ecommerce website is your checkout page. It's where visitors become customers. In other words,…