What do changes to internet ads mean for your small business?
The online business landscape is in an almost constant state of flux. With so many changes it can be hard…
Swift Six: Measuring your Social Media Success
Hello and welcome to another Swift 6. If you've seen these videos before, you'll notice that we've updated the style…
The biggest mistakes when writing website sales copy
Website copy is vital. It's one of the things potential customers will use to form a picture of your business,…
Swift 6: Ways to protect your business website from hackers
In this week's Swift 6, I'll be looking at an issue that's vital for businesses to get their heads around.…
Eight social media hashtag mistakes and how to avoid them
Hashtags were initially introduced to Twitter to make it easy for users to find the content they were interested in.…
Six key elements of a successful business blog
What makes a successful business blog? Is it just high-quality content? Or are there also other elements that contribute to…
Eight steps to getting started with social media
As a small business owner, you need social media to develop your reputation and to grow your business. You need…
A guide to word-of-mouth marketing in an online world
There are businesses that spend millions on advertising, trying to get noticed and attract more customers. Sometimes they succeed, and…
Six email personalisation tactics that boost open rates and revenue
According to a study by VentureBeat, email is still the number one channel with the highest return on investment. But…
How Can I Get My Business to Appear on Google Maps?
Getting your business listed on Google Maps is one the best things you can do to drive more traffic to…