How to market your small business on LinkedIn
Despite what most people think, LinkedIn is not just for job searches. If you know how to take advantage of…
A small business owner’s guide to building relationships with influencers
If you're running an online business the chances are you're engaged in a constant effort to attract more customers to…
Big brand social media mistakes your small business can learn from
It’s easy to make mistakes on social media – it’s a very fast-paced business and a race to stay at…
Seven viable business ideas for stay-at-home parents
These days, stay-at-home parents can have it all: the freedom to nurture kids at home and the flexibility to build…
Swift 6: Six ways to boost your click through and conversion rate
Pay-per-click advertising is a great way to drive people to your website. But if you're not doing it right, it…
Swift 6: Things to Avoid When Naming Your Business or Buying a Domain
So you've decided to launch an online business. That's great. But picking a name for that business can be a…
Six ways to distribute a piece of content beyond social media shares
If your idea of content distribution is to share a link to your newest blog post on Twitter and Facebook,…
Why buyer personas are important and how to create yours
Marketing isn’t a guessing game. The only way to create content and promotional messaging that truly engages your target audience…
SEO for YouTube: How to optimise a YouTube video
YouTube is huge. It has over one billion users, and a billion hours of video are watched each day. And…
8 kinds of website content every local business should have
Perhaps you're starting a new business, or maybe you're taking an existing business online for the first time. Toy might…