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Hello! Welcome to the first 123-reg on-demand webinar. In it we’ll be looking at why you should be using social media as part of your marketing and how you can make the most of it. Social media’s potential as a marketing platform is huge – a significant proportion of your potential customer base will be using it on a daily basis. In the webinar I’ll explain how you can take advantage of this situation. Click the video to get started and if you have any questions, please leave them as a comment below.

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19 Responses

  • Jacqueline Milton

    Thank you for sharing this article., I found it really useful and look forward to the next installment!

    November 19, 2014 at 9:09 pm
  • Karen

    Absolutely brilliant idea, extremely informative, really looking forward to more of these videos, just one downside, the sound/vocals were on the low side and had to listen carefully through headphones, but thank you Nick, great information!

    November 19, 2014 at 11:12 pm
    • Nick Leech

      Thanks Karen – as you can see others have had problems with the sound too. We’ll see what we can do about that for the next one, and try to improve this one too.

      November 20, 2014 at 8:01 pm
  • Richard

    Very interesting and useful. The main problem (using an iPad) is that withe volume up, it’s at a whisper, which reduces the effect.

    November 20, 2014 at 12:30 am
  • Jeff Underwood

    Thanks Nick, I really enjoyed listening to you and found the content useful and informative. Looking forward to the next episode.

    A couple of comments arising from the focus you have in your own media / business strategy. I’m a very, very small business and having been with you for around 10 years, hardly a startup. Have I dropped below your radar? Are you able to offer suggestions for those of us too small to hire a manager for our social efforts?

    Keep up the good work.

    November 20, 2014 at 9:32 am
    • Nick Leech

      Thanks for the comment Jeff.

      I like to think that we’re not just focusing our efforts on people starting a business, but on established small businesses too. Taking a look through the content I believe the same advice applies to both. If you feel we’re not catering for you it would be great to hear the kind of questions you have, so we can then try answering them.

      As for hiring a manager to do this – we’re trying to show you what you can do yourself rather than get in an ‘expert’. But of course running a business is a full time job, you may not have the time to focus on social media too much. There’s a section in the webinar where I’m talking about the level of time that you can devote to it – perhaps a ‘lite’ approach is right for you at the moment.

      November 20, 2014 at 12:11 pm
  • Naomi

    Thanks for a very informative webinar. I picked up some very helpful tips that we are going to action straight away.

    November 20, 2014 at 9:55 am
  • Jon Adams

    Hi Nick
    Excellent fist webinar on Social media. Contained a good balance of stats and practical advice. In addition on several other webinars i have listened to the sound quality has been poor and the visuals blurred. lets have some more please.

    How about one on Search Engine Optimization which is still has a smoke and mirrors image?

    November 20, 2014 at 4:37 pm
    • Nick Leech

      Thanks for the feedback Jon!

      SEO would make a great topic I agree, its always popular for the readers. It doesn’t have to be a mystery, there are some straight forward actions that any website owner can take.

      Watch this space :-)

      November 20, 2014 at 5:21 pm
  • Tom H

    Excellent webinar Nick although I will probably have to listen to it a few more times to make notes from it and get behind some of the terminology!!
    I got involved with social media for our business as it seemed the ‘in’ thing to do and totally ignorant of the time involved to do it properly so your planning and targeting process was extremely useful.
    Entirely agree with Jon about SEO as it seems like a ‘dark art’ but really important as Google always appear to be changing the goalposts – so yes please, can we have a webinar on SEO
    Away now to have another listen to the webinar and make some notes!!

    November 20, 2014 at 10:33 pm
    • Nick Leech

      I hope the jargon wasn’t too intimidating?! Like any specialism, social media has its fair share of buzz words. Once you know the meaning I think it all becomes a little bit clearer…

      Totally got the message about the SEO one – working on it now!

      November 21, 2014 at 9:56 am
  • John Chapman

    Hi Nick

    This is a good start, particularly for anyone faced with a multiple product business where constant sales and new business is required (unlike our family service business where clients tend to stay for years).
    I am, however, interested to know how, after all this work by untold numbers of analytical staff, depending on the size of the business presumably, you can know how successful the final sales conversion rate is. You do touch on this but ultimately, unless you get every purchaser to tick a social media box when purchasing, in most cases there is actually no definitive connection. It then begs the question as to how effective this marketing tool is financially and how do you quantify the idea to management when constructing the annual budget bearing in mind that good marketing analysts do not come cheap?

    November 26, 2014 at 1:43 pm
    • Nick Leech

      Thanks for the detailed feedback John.

      Above a certain baseline level the work to effectively manage social media for your brand can be flexible. You could opt for a ‘lite’ approach to start with until you start to feel the value.

      In terms of measurement: a strong indicator is the engagement you get from people arriving from social media using Google Analytics. How many visits compared to your other marketing channels do you get? Do they bounce away or do they hang around for more than a few seconds?

      It is unlikely that social media is going to be the final place a user arrives from before they buy. So using normal Google Analytics you will rarely be able to attribute a sale to a particular social activity.

      But if you go into the ‘multi channel funnels’ menu you should see many more ‘assist interaction’ or ‘first interaction’ sales, showing that users arrived from social media earlier in their journey to becoming a customer.

      One way to try an assess the value of social media is to limit your activities to one particular product or to one geographical region, to see if you see an uplift from that product / region.

      Even a business like yours with loyal customers can benefit from interacting with customers on social media, since the medium makes it easy for customers to recommend you whilst they’re online. Additionally their connections will see when they interact with your business, right in their newsfeed, putting your brand in front of new potential customers.

      Finally though your social media activity might have to fall under ‘serendipitous’ as a justification – you can only do what you can (or can’t afford not!) to do.

      November 26, 2014 at 9:08 pm
  • Jan J

    Thank you very much for this. It was very useful and gave food for thought. I have been looking after our community library’s FaceBook page and paid some money to boost posts; my reach went into the thousands but the footfall into the library did not improve. So I learned a lesson here and you said something similar about quality, not quantity being the thing to go for. Our website went live today so I am looking forward to your SEO webinar and also to all your future webinars. Thank you again.

    December 18, 2014 at 8:00 pm
    • Nick Leech

      Thanks for the feedback Jan. Did you target people locally? Did you get any feedback from the people you reached? Frustrating that the spend appeared to not deliver anything, it would be good to understand why.

      New webinars to follow!

      December 18, 2014 at 9:02 pm
  • Jan J

    I think they just enjoy the content but don’t think that this imposes/suggests a need to actually visit; there’s a disconnect between enjoying the content and visiting the library. Itargeted a small geographical area (local) but got likes from Nigeria!!!

    December 18, 2014 at 9:32 pm
    • Nick Leech

      If you were running a commercial enterprise you’d perhaps look on it favourably as ‘branding’ but when costs and direct impact matter its hard to be so relaxed.


      December 18, 2014 at 9:39 pm