Your guide to a successful online business!

Nick Leech

Nick Leech Nick Leech is group marketing director at 123-reg. His contributions to the blog cover all aspects of online marketing. Nick loves the fact that the Internet allows the smallest business to take on the largest, and win. And when he’s not knee deep in excel and analytics he’s usually out running.

Posts by Nick Leech:

Swift 6: Six ways to keep track of your brand


It’s time for another Swift 6 and in this latest video I’ll be walking you through how to keep track of your brand, the market and your competitors. Understanding what people are saying about your business and other businesses is absolutely crucial. It can help you identify problems you need to solve, and opportunities you…

Swift Six: Measuring your social media success

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Hello and welcome to another Swift 6. If you’ve seen these videos before, you’ll notice that we’ve updated the style a little bit. Hope you like it. Anyway, this time we’re looking at measuring your small business’s success on social media. This is absolutely crucial because if you don’t measure social media, you won’t know…

Swift Six: 6 ways to engage influencers on Twitter

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In this latest Swift Six I’ll be looking at how you can engage influencers on Twitter. Engaging with influencers is a great way to get them to talk about you and your business to their audience. That means potential customers are more likely to be made aware of who you are and what you do…

Why Facebook is no substitute for having your own website


Facebook is great. Over the last 10 years it has transformed our use of the web as consumers, with an ecosystem of hypnotic content and applications. It has changed our behavior, engaging massive chunks of our ‘free time’. A spare minute waiting for the bus is an entertainment opportunity. It has revolutionised our use of…

Swift 6: 6 steps to social media automation

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Social media is a great way to promote your business and reach  new customers. But it can also be time consuming. Fortunately, there are ways you can reduce the amount of time you spend on social without having to reduce the quality of your output. In this latest Swift 6 video, I look at tools…

8 simple Google Analytics tips to help you get to grips with your website

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“I’ve always wondered,” said the woman with her hand up, “if people are even visiting that page on my website”. I was doing a presentation about understanding your website visitors, at Enterprise Nation. We’d moved onto questions. “Well do you have Google Analytics installed?” I asked. “I do,” she responded, “but I’ve never really got…

Nick Leadpages test page


This is a test to see if I can install a leadpages box I might be able to. Its a bit difficult to say at this stage. Here’s another block of text that should in fact run beneath the first one. I might put a box in between the first bit of text and the…

Swift Six: How to find influencers on Twitter


In the latest Swift 6, I’ll be taking you through a few ways of finding influencers on Twitter. Social media influencers are great because they can help you connect your business with your target audience. That means you can generate leads and sales. The video is below and as always if you have any questions…