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Nick Leech

Nick Leech Nick Leech is group marketing director at 123-reg. His contributions to the blog cover all aspects of online marketing. Nick loves the fact that the Internet allows the smallest business to take on the largest, and win. And when he’s not knee deep in excel and analytics he’s usually out running.

Posts by Nick Leech:

Why Facebook is no substitute for having your own website

 
 

Facebook is great. Over the last 10 years it has transformed our use of the web as consumers, with an ecosystem of hypnotic content and applications. It has changed our behavior, engaging massive chunks of our ‘free time’. A spare minute waiting for the bus is an entertainment opportunity. It has revolutionised our use of…


8 simple Google Analytics tips to help you get to grips with your website

 
 

“I’ve always wondered,” said the woman with her hand up, “if people are even visiting that page on my website”. I was doing a presentation about understanding your website visitors, at Enterprise Nation. We’d moved onto questions. “Well do you have Google Analytics installed?” I asked. “I do,” she responded, “but I’ve never really got…


Swift 6: Six common email marketing mistakes

 
 

Stop. Before you hit send on that latest batch of marketing emails, have you considered that you could be getting things wrong? Email marketing is really easy to do, and that means it’s really easy to get wrong. In this latest Swift 6, I’ll be taking you through six of the most common email marketing…


Swift 6: Online business myths busted

 
 

In this latest Swift 6 video, I’ll be looking at six of the most common myths surrounding doing business online. These misconceptions can be really damaging for a business, because they can stop you realising your full potential. So if you’re thinking about starting a new business, but don’t think you’ll be able to succeed.…



Swift 6: What to do if your Google rankings drop

 
 

In this latest Swift 6 video, I’ll be looking at one of the most terrifying things that can happen to a business – a drop in its website’s Google rankings. I’ll explain what you need to do to identify the reason behind your fall in Google rankings, and then you’ll be able to start working…


Swift 6: Ways to improve your website copy

 
 

In this Swift 6, I’ll be taking you through ways to improve your website copy. What you say on your website is vital, as it can be your first and only chance to grab a potential customer’s attention. As always, if you prefer to read a copy of my script you can find it below…


Swift 6: Ways to protect your business website from hackers

 
 

In this week’s Swift 6, I’ll be looking at an issue that’s vital for businesses to get their heads around. But it’s something so many people leave to chance. You don’t have to be an IT expert to take some basic steps to make your website more secure. In this guide, I’ll take you through…


How your small business can use psychology to engage customers

 
 

You may have noticed we’ve got a new website! It launched back in August, thanks to the hard work of our copywriters, designers and developers. We’ve also moved to a new platform too: WordPress. Our customers love WordPress for their own sites. And we do too, so decided to put our money where out mouth…