Your guide to a successful online business!

Nick Leech

Nick Leech Nick Leech is group marketing director at 123-reg. His contributions to the blog cover all aspects of online marketing. Nick loves the fact that the Internet allows the smallest business to take on the largest, and win. And when he’s not knee deep in excel and analytics he’s usually out running.

Posts by Nick Leech:

Swift 6: Online business myths busted


In this latest Swift 6 video, I’ll be looking at six of the most common myths surrounding doing business online. These misconceptions can be really damaging for a business, because they can stop you realising your full potential. So if you’re thinking about starting a new business, but don’t think you’ll be able to succeed.…

Swift 6: What to do if your Google rankings drop

Happy GoogleBot

In this latest Swift 6 video, I’ll be looking at one of the most terrifying things that can happen to a business – a drop in its website’s Google rankings. I’ll explain what you need to do to identify the reason behind your fall in Google rankings, and then you’ll be able to start working…

Swift 6: Ways to improve your website copy


In this Swift 6, I’ll be taking you through ways to improve your website copy. What you say on your website is vital, as it can be your first and only chance to grab a potential customer’s attention. As always, if you prefer to read a copy of my script you can find it below…

Swift 6: Ways to protect your business website from hackers


In this week’s Swift 6, I’ll be looking at an issue that’s vital for businesses to get their heads around. But it’s something so many people leave to chance. You don’t have to be an IT expert to take some basic steps to make your website more secure. In this guide, I’ll take you through…

How your small business can use psychology to engage customers


You may have noticed we’ve got a new website! It launched back in August, thanks to the hard work of our copywriters, designers and developers. We’ve also moved to a new platform too: WordPress. Our customers love WordPress for their own sites. And we do too, so decided to put our money where out mouth…

3 (more!) of my business failures and why they didn’t work


Last year I tried to lay some ghosts to rest by writing about a few business failures I’ve been a part of. It’s a sad fact: most businesses die. Any successful entrepreneur is likely to have lived through it more than once. Whilst I’ve notched up a couple of fair-to-middling businesses (they’re still going at…

Swift 6: Six email marketing tactics that are wasting your time


We all love email, right? Well, perhaps not. But a good email containing a special offer that’s interesting and relevant is always welcome. Email marketing done right is an extremely powerful tactic, but so many companies get it wrong. In this latest video I’ll share with you six email marketing tactics that are wasting your…