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Nick Leech

Nick Leech Nick Leech is group marketing director at 123-reg. His contributions to the blog cover all aspects of online marketing. Nick loves the fact that the Internet allows the smallest business to take on the largest, and win. And when he’s not knee deep in excel and analytics he’s usually out running.

Posts by Nick Leech:

Swift 6: Six ways to boost your click through and conversion rate

 
 

Pay-per-click advertising is a great way to drive people to your website. But if you’re not doing it right, it can be expensive. Or perhaps you’re finding that not enough people are actually clicking on your ads. In this latest Swift 6, I’ll look tactics you can use to help increase your click through rate…




Swift Six: 6 ways to engage influencers on Twitter

 
 

In this latest Swift Six I’ll be looking at how you can engage influencers on Twitter. Engaging with influencers is a great way to get them to talk about you and your business to their audience. That means potential customers are more likely to be made aware of who you are and what you do…


Swift 6: Six common email marketing mistakes

 
 

Stop. Before you hit send on that latest batch of marketing emails, have you considered that you could be getting things wrong? Email marketing is really easy to do, and that means it’s really easy to get wrong. In this latest Swift 6, I’ll be taking you through six of the most common email marketing…


Why Facebook is no substitute for having your own website

 
 

Facebook is great. Over the last 10 years it has transformed our use of the web as consumers, with an ecosystem of hypnotic content and applications. It has changed our behavior, engaging massive chunks of our ‘free time’. A spare minute waiting for the bus is an entertainment opportunity. It has revolutionised our use of…


8 simple Google Analytics tips to help you get to grips with your website

 
 

“I’ve always wondered,” said the woman with her hand up, “if people are even visiting that page on my website”. I was doing a presentation about understanding your website visitors, at Enterprise Nation. We’d moved onto questions. “Well do you have Google Analytics installed?” I asked. “I do,” she responded, “but I’ve never really got…


Swift 6: Online business myths busted

 
 

In this latest Swift 6 video, I’ll be looking at six of the most common myths surrounding doing business online. These misconceptions can be really damaging for a business, because they can stop you realising your full potential. So if you’re thinking about starting a new business, but don’t think you’ll be able to succeed.…



Swift 6: What to do if your Google rankings drop

 
 

In this latest Swift 6 video, I’ll be looking at one of the most terrifying things that can happen to a business – a drop in its website’s Google rankings. I’ll explain what you need to do to identify the reason behind your fall in Google rankings, and then you’ll be able to start working…