Your guide to a successful online business!

Nick Leech

Nick Leech Nick Leech is group marketing director at 123-reg. His contributions to the blog cover all aspects of online marketing. Nick loves the fact that the Internet allows the smallest business to take on the largest, and win. And when he’s not knee deep in excel and analytics he’s usually out running.

Posts by Nick Leech:

Swift Six: SEO before launching a new website

 

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Search engine optimisation (SEO) is vital to the success of any website so it’s important you get things right from the very beginning. Today I’m going to take you through the SEO elements you should be thinking about before you launch a new website. If you’ve got any questions leave them as a comment below.…


7 ways to make sure your customers and clients stay loyal

 

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I started Euston Digital (now Barracuda Digital) with a colleague back in 2000, and we were ahead of the curve. But by the time I left in 2012, some competitors were five times the size. It’s a regret that we didn’t grow our digital agency business as fast as some others. At the same time,…


Swift Six: Questions to ask a web designer

 

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In the latest Swift Six, I’ll take you through the six most important questions you can ask a web designer before you sign them up to build your new site. By asking a web design these vital questions, you can ensure you get the site you want and avoid major problems further down the line.…



Webinar: Understanding your website visitors

 

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Hello and welcome to our latest on demand webinar. Today I’ll be taking you through one of the most important aspects of doing business online – understanding how people who visit your website are behaving. This is the key to turning visitors into customers, so it’s absolutely crucial that you get this right. There’s a…


Swift Six: How to create a social media action plan

 

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In this video I’ll be taking you through the basics of creating a social media action plan. This will help you make sure that you and your business are making the best possible use of social media, Let’s get started. View Transcript Hello and welcome to another 123-reg Swift 6. This week I’m going to…


Swift Six: How to create and promote ‘hero’ content

 

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Creating top-quality pieces of content, whether that’s an in-depth blog post, an infographic or a microsite, is an excellent way to attract links, visitors and even news coverage. In the latest Swift Six, I’ll be explaining how you can get ideas for hero content and how you can go about promoting it. Click the video…


Swift Six: How to get more traffic to your blog

 

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Writing great blog posts is one thing, but getting people to read them is something else entirely. In the latest Swift Six, I’ll explain how to get more traffic to your blog. I’m going to assume you’re already comfortable with creating high-quality blog content. If you’re struggling for ideas, follow the link to this video…


Webinar: How to use social media in your marketing mix

 

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Hello! Welcome to the first 123-reg on-demand webinar. In it we’ll be looking at why you should be using social media as part of your marketing and how you can make the most of it. Social media’s potential as a marketing platform is huge – a significant proportion of your potential customer base will be…


Swift Six: How to keep track of your competitors

 

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In this video, I’ll be explaining how you can keep an eye on your competitors in order to gather information that you can use to your advantage. It’s not hugely complicated, but it can help you reach customers in new ways. Let’s get started. View Transcript Hello and welcome to another 123-reg Swift 6! This…