Smartphones are our future so we keep getting told and a recent survey reported recently in New Media Age suggests the UK consumer is embracing App technology as a way of purchasing, ordering and simply spending money online.
In fact the the research conducted by OnePoll on behalf of the marketing firm The Bio Agency, found that owners in the UK are spending £581 million a year via downloaded apps. The report suggested 20 per cent of UK smartphone users purchased goods by using applications with a spending average over £33 per person.
3,000 UK residents were surveyed with nearly 80 per cent indicating convenience as the major reason for conducting m-commerce. With the recent high profile marketing of Apps from Tesco and Waitrose amongst others it is not surprising the the biggest average spend (over £75 a month) came in the grocery sector, with travel tickets not too far behind at over £56 a month.
It certainly appears that m-commerce is set to continue driving forward and change the way we do business.
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