One online bookmaker yesterday showed just how important the mobile market can be to certain sectors, announcing that gambling on the go was rapidly increasing with the popularity of smartphones, and the uptake was helping increase overall profits.

On current trends the number of new smartphones being shipped is set to outstrip the sales of new PCs come 2012 and those already ahead of the game are reaping the benefits.

Channel Islands-based SportingBet said it witnessed a massive ten-fold increase in mobile gambling since it had launched its iPhone application six months ago and that it now boasts 10,000 active mobile-based customers. That is just over 7 per cent of it’s regular customers in its biggest markets but is set to continue to rise with smartphone uptake.

With iPad and Android tablet PCs topping many Christmas lists this year, it looks like 2011 will see the importance of mobile internet will overtake its traditional cousin.

Do you agree mobile is the way forward? Are there certain businesses where mobile simply won’t work?

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