Archive for the ‘ecommerce’ Category

2012 is all about ecommerce

  If you didn’t notice already, more and more of those presents you received last year were bought online. People turned to the virtual high street ahead of Christmas in their droves with lots of e-retailers tempting buyers in with pre-season sales. Yet the trend continued immediately after Christmas too with Experian HitWise revealing that [...]


Ecommerce on Facebook

Developing a strategy that sells goods, services and brand How to generate revenue from Facebook. Facebook is the world’s largest social network. Today brands are investing more and more money on this platform in order to attract new clients and generate revenue. Nowadays, the success of a company is no longer measured by the numbers [...]

eBay goes High Street

From today until Monday 5 December the world’s favourite online auction site is going a bit more traditional to get into the Christmas spirit. The eBay Christmas Boutique pop-up shop is open in London’s West End over the next few days embracing traditional high street with modern sales opportunities. While the online site offers somewhere [...]

Online shoppers more savvy than ever

News from IMRG who brand themselves as ‘the voice of e-tail’ shows that while online shopping continues to rise, the way people shop online is changing. Almost aping the traditional high street shopper, online shoppers take longer onsite, browsing, researching and comparing products far more than they did five years ago. The result of which [...]

Top 50 e-tailers reveal climbers and fallers

The latest Top 50 e-Retailers report from IMRG and Experian Hitwise sees no change in the top 2 (Amazon and Argos leading the way) but there are a few changes in rank and one new entry into the top 10. With the summer upon us it was travel sites who improved most over the last [...]

Ecommerce still growing

This month’s figures from the IMRG Capgemini e-Retail Sales Index reveal that online shopping just gets stronger and stronger. £5.3 billion was spent online during May according to the report which is a year-on-year increase of 18% and up 2% on an already impressive April. However, with economic times pinching it appears big money purchases, [...]

We all love a bargain

Your mum may have done it, your nan may still be doing it but the chances are, if you are in the 25-34 age group you are doing it more than most. Yes, traditional coupon collectors were seen with scissors in hand cutting cereal boxes and pages from magazines to grab their money-off vouchers, but [...]

Warm weather no barrier to e-commerce

The latest figures from the IMRG Capgemini e-Retail Sales Index suggest that mobile technology and the desire simply to shop more online means even hotter days and more time outside didn’t stall the growth of e-commerce in April this year. With the Royal Wedding, a bumper-pack of bank holidays and plenty of sunshine, there was [...]

That’s the way the Cookie crumbles

The European Union’s amended Privacy and Electronic Communications Directive comes into force in just over a week on 26th May 2011. With it comes a much under-reported change in the way web administrators can use the information they collect about their visitors. It what has been labelled ‘the cookie law’ the directive has yet to [...]

It’s all app-enning

Smartphones are our future so we keep getting told and a recent survey reported recently in New Media Age suggests the UK consumer is embracing App technology as a way of purchasing, ordering and simply spending money online. In fact the the research conducted by OnePoll on behalf of the marketing firm The Bio Agency, [...]