Archive for the ‘Online marketing’ Category
How much time do you spend thinking about your brand? If you’re totally honest the answer will probably be “not enough”. Which is understandable – managing a growing business is a full-time job and it can be hard to focus on the bigger picture
Have your landing pages got what it takes to turn visitors into customers? In the latest Swift Six video, I’ll guide you through the key elements of a highly-converting landing page.
As a business owner which do you have more of – time or money? Unless you’re lucky the answer is most likely to be the former. In my experience, growing firms tend to be able to spend a lot in terms of effort, but not so much in terms of cash – especially when it [...]
When you think of the factors that persuade someone to buy a product or service online what springs to mind? Price is certainly a consideration, as is the visibility generated by aspects such as marketing and search engine optimisation. However, the significance of all of these is dwarfed by just one thing – trust. Doing [...]
2013 has been a year of significant change for users of Gmail. Earlier in the year, Google began filtering newsletters into separate folders within user’s inboxes. Last month, Google announced that images will now be cached in newsletter emails – a change that caught some by surprise. Gmail’s newsletter changes It is important that emails [...]
In Part One of our Paid Advertising series, we explained what AdWords and AdSense are and looked at the differences between the two. In this Part Two we will take a closer look at PPC and CPC. We will define the two concepts so there’s no more confusion and you get a better understanding of [...]
Paid Advertising poses loads of questions. There’s AdWords, AdSense, PPC, CPC and so on. Let’s try and clear up some of the confusion…
Live chat is a cost effective and easy way of allowing customers to make contact with support or sales agents via a real time conversation. For an ever increasing number of people, live chat has and will continue to be an invaluable resource.
Segmented marketing has been around for a while. Categorising your customers (or potential customers) gives you a chance to be more direct and appealing to your recipients and hopefully see a better hit rate and end results. It works and there is science to back it up, but with every trend there is always room [...]
Coming into the new year it makes sense to re-focus what you do and how you do it, so you can be more efficient and more effective over the next 12 months. How you sell yourself in the words and messages you deliver to customers and potential customers is one of the most important factors [...]