Archive for the ‘SEO’ Category
Now, more than ever, local SEO needs to be a key focus of any local company’s marketing plan. Search engines are constantly updating their algorithms to ensure that when users search online they are returned the most accurate and relevant results. For example, if a user searches for “London dentist”, it’s only normal that all [...]
Search engines become smarter all the time. Google is constantly improving its algorithms in order to give users the highest quality content and the most accurate information. Algorithms follow rules. Uncovering those rules – and taking advantage of them – has been the goal of anyone who wants their website to rank highly. But when [...]
Like most of you, I stumbled into SEO. I was working for a marketplace that was selling website templates and the CEO asked me to look into that “SEO stuff”. It’s been a long, yet exciting learning experience since then; sometimes I struggled understanding certain terms and practices but it was all part of the [...]
Getting traffic to your site can be a real challenge in today’s crowded marketplace. Reaching and attracting new readers while, at the same time, building a brand, takes a lot of time and effort. Syndicating your content can be a good way to gain some extra exposure, build brand authority and build some valuable links. [...]
Don’t think of SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) as competitors. In fact, they should go together like peas and carrots, as Forrest Gump would say.
The rules of search have changed dramatically since the explosion of social media. Social channels such as Facebook, Twitter, LinkedIn and Google+ have become backlink central for influencing organic search results. This means that you need to pay closer attention to how social media affects search and how it can change the rules of online visibility and brand engagement.
Your web pages might have been ranking well for the past 3 years although you’ve not changed anything but Google is starting to favour new content because information does become outdated at one point. Every piece of content has a lifespan which means that as it ages, it can easily slip down the page rankings [...]
In part one of our interview, Brian Dean of Backlinko took us through the basic of SEO, here we’ll take a more in-depth look at the actual link building process. Links are one of the biggest influencing factors when it comes to search engine rankings and in this section we’ll examine how you can acquire [...]
When focusing on quality, SEO can be extremely beneficial – it not only helps increase your search rankings but also improve your site from the viewpoints of both search engines and visitors. In fact, this should be your ultimate goal when it comes to SEO, rather than finding ways to trick search engine algorithms. So [...]
Brian Dean may not be a household name, but he’s certainly a success – an expert in search engine optimization, Brian has used his skills to escape the rat race and travel the world. Now he’s sharing what he has learned. In this interview Brian will take you through some of the SEO secrets that [...]