Blog
While many business owners think of email marketing and search engine optimisation (SEO) as two separate things, they can each work to enhance the other. The connection between the two is not obvious,...
Appearing in search results is vital for any ecommerce business, but with massive companies like Amazon and eBay dominating things, smaller businesses need to get clever if they’re to compete. In this...
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This age-old adage couldn’t be more fitting for the world of online marketing...
It’s true: title tags and meta descriptions won’t help your website magically rise to the top of the search engine results. Google confirmed it back in 2007 so let’s kill that myth...
Did you know that 90% of customers’ buying decisions are influenced by online reviews? If you don’t already have a strategy in place for acquiring reviews and managing your online reputation, now’s...
How do you find the right keywords to use on your web pages? Which tools should you use to check the quality of the sites linking to yours? And how can you...
In this post Joel from digital marketing agency Attacat tells us what we need to do to adapt to Google’s mobile-first focus. Let’s start with two incontrovertible truths: 1) Google rules the roost...
In this latest Swift 6 video, I’ll be looking at one of the most terrifying things that can happen to a business – a drop in its website’s Google rankings. I’ll explain...
There’s no question that getting a new site live and into the search index is a daunting task. And what if you don’t know the search engine optimisation (SEO) tips and tricks...
A few years back…Keyword stuffing was an optimisation technique that would help in ranking higher. Now it can get you penalised. Pages with automatically generated content still ranked while today they’re getting penalised...
