Archive for the ‘SEO’ Category

SEO under magnifying glass

SEO:The Basics – Using social channels to improve rankings

The rules of search have changed dramatically since the explosion of social media. Social channels such as Facebook, Twitter, LinkedIn and Google+ have become backlink central for influencing organic search results. This means that you need to pay closer attention to how social media affects search and how it can change the rules of online visibility and brand engagement.

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SEO: The Basics – Tweaking old pages to improve your page rank

Your web pages might have been ranking well for the past 3 years although you’ve not changed anything but Google is starting to favour new content because information does become outdated at one point. Every piece of content has a lifespan which means that as it ages, it can easily slip down the page rankings [...]

Brian Dean, founder of Backlinko

SEO for beginners with Backlinko’s Brian Dean – part two

In part one of our interview, Brian Dean of Backlinko took us through the basic of SEO, here we’ll take a more in-depth look at the actual link building process. Links are one of the biggest influencing factors when it comes to search engine rankings and in this section we’ll examine how you can acquire [...]

SEO under magnifying glass

SEO: The Basics – 6 SEO Tips every page should use

When focusing on quality, SEO can be extremely beneficial – it not only helps increase your search rankings but also improve your site from the viewpoints of both search engines and visitors. In fact, this should be your ultimate goal when it comes to SEO, rather than finding ways to trick search engine algorithms. So [...]

Brian Dean, founder of Backlinko

SEO for beginners with Backlinko’s Brian Dean – Part One

Brian Dean may not be a household name, but he’s certainly a success – an expert in search engine optimization, Brian has used his skills to escape the rat race and travel the world. Now he’s sharing what he has learned. In this interview Brian will take you through some of the SEO secrets that [...]

Don't have a Nightmare

How Google is benefitting from search confusion

Building a multi-million dollar advertising empire without the world knowing about it takes some doing, but it appears Google has managed it. In 2012, the search giant generated $43 billion in advertising revenue – 95% of its overall income for the year. But in a survey carried out by 123-reg, half of respondents said they [...]

Google - 12-03-13

Top 6 Google Organic Ranking Factors 2013

After the many Penguin and Panda updates, there’s been a lot of rumours around SEO and what exactly are the factors that search engine giant Google takes into account when ranking web pages. So, if you’re curious to know what web pages that are well-positioned by Google have in common, you should check out these [...]

Organic traffic slumping? Time to look at iOS 6

The iPhone5 hit the shelves in mid-September 2012 and it was quickly followed by the release of iOS 6, Apple’s mobile operating system. Unfortunately Google Analytics can’t determine the source of traffic when someone using an Apple device with iOS 6 visits a website via Google’s search engine. Instead, this iOS 6 organic traffic is [...]

Web optimisation – making your website work harder for you

Whether you are directly selling via ecommerce or just have a landing page to let people know your contact details, the reason you created a web presence and the reason you are reading this blog is that you want people to find out about the products and / or services you offer. Yet, just having [...]