5 components of a great PPC advert Comment WordPress (3) Facebook () Google+ 3 Responses SEO tips and articles Yes it is a good article. VA:F [1.9.22_1171]please wait...Rating: 1.0/5 (1 vote cast) April 14, 2008 at 10:18 am Affiliate Marketing Tips There is another tip which is to capitalize the first letter of every word in your title. Apparently increases your click through rate. I must say, it worked well for me VA:F [1.9.22_1171]please wait...Rating: 1.0/5 (1 vote cast) April 16, 2008 at 5:21 pm John The capitalisation thing’s interesting. As a copywriter, I generally use sentence case (just capitalising the first letter of the first word) for headings, because it makes the words easier to skim and is easier on the eye as well! However, I guess in the PPC situation, where you’re in competition with others, it can help you stand out. (The flipside being that if everyone started doing it, then it would lose its impact.) VA:F [1.9.22_1171]please wait...Rating: 3.0/5 (2 votes cast) April 17, 2008 at 10:57 am Click here to cancel reply.