Search engine pay per click guide – Part 2: Keywords Comment WordPress (2) Facebook () Google+ 2 Responses Kleeneze An interesting blog, although Yahoo now have a different model, based on how Google work – it’s no longer just the amount you bid, as to where you are ranked .. CTR (click through ratio) also comes into play, so too does Quality Index. VA:F [1.9.22_1171]please wait...Rating: 0.0/5 (0 votes cast) January 29, 2008 at 2:28 pm Matt Thanks for the comment. Yahoo launced ‘Panama’ late last year which totally overhauled their PPC scheme from the back end through to the dislay of the adverts. One of the new features they introduced was their version of Google’s quality score, which rewards successful adverts with cheaper bid prices. VA:F [1.9.22_1171]please wait...Rating: 5.0/5 (1 vote cast) January 29, 2008 at 2:51 pm Click here to cancel reply.