Social sharing and bookmark tool AddThis has been celebrating its 5th birthday this week and did so with a great infographic based on an analysis of the sharing data it has collated in those five years.

Facts like:  people share most on a Wednesday and that the most popular time for sharing comes at 9.30AM each day (based on Eastern Time – being a US-based service) and that 75% of all clicks occur the same day of the share, give an interesting guide to how to maximise the impact and reach of the content that you share.

Of course, the findings are only based upon the information collated via the AddThis.com service but since it is in use by 10 million websites, reaching over 1.2 billion people per month, across 300 countries and 70 languages it is probably a fairly good guide.

Have a look at the infographic here.


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