There are a lot of web design and online marketing books out there, so we thought we would share with you a few of the ones we have read and taken something useful from. Don’t worry they aren’t long winded reviews, just a brief summary of their content and then a link for you to find out more if it catches your eye.

(The Amazon links are for more information and so you can read other people’s reviews, no more than that)

Call to Action: Secret Formulas to Improve Online Results
This book looks at online marketing from the one metric that really matters, conversions i.e. getting a visitor on your site to take your desired action (hence the title!). It is an easy to follow book, well written, and has practical real life ideas that you can implement yourself without a PHD in web design or marketing. Call to action

Winning Results with Google AdWords
If you are just toying with the idea with advertising on Google or you have had ads on there for sometime, you will still take something away from this book. Covering each stage from beginner through to just below advanced, this is incredibly well structured and explains each step in getting your ads running up to bid strategies, simply and clearly. Winning results with Google AdWords

Don’t Make Me Think!: A Common Sense Approach to Web Usability
Focusing on website usability design, this book packs in loads of ideas to implement on your site to improve your visitor’s experience and to ensure they don’t ‘bounce’ away in frustration. Don’t make me think

Web Analytics: An Hour a Day
Installing analytical software such as Google Analytics is all well and good, but if you’re not using the information what is the point? This book is an in depth look at how to use your site’s data to your benefit. Web Analytics

The Long Tail: How Endless Choice Is Creating Unlimited Demand
You might have heard or read someone describe how they are targeting “The long tail” recently, it’s certainly a buzz word people are fond of using at the moment. This is where it all started. In essence it puts forward the idea that online traders can offer almost unlimited choice, and those products that sell infrequently and not many at a time, when added together contribute as much (if not more) to the bottom line as the best sellers. The Long Tail

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Thousands of blogs appear and disappear every day around the world. Many fall by the wayside due to the amount of time and effort they take to maintain. This book deals with blogs and their place in the business world, and how they should be used as an integral part of a site’s communication process. Naked Conversations

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