Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

How to spot and deal with negative SEO


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So you wake up one day and realise that your site’s rankings have dropped significantly. When you look closer, you find all these spammy links pointing to your site using keywords like Viagra and poker online. Yikes! What just happened? While site owners can do certain things from an SEO standpoint to get their sites

The simple guide to getting started with A/B testing


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Should your call to action (CTA) say “Find out more” or “Click here for more info”? If you run a sale, will “20% discount” result in more sales than “20% off”? Would you receive more enquiries from prospects if you were to reduce the number of fields in your contact form? The only way to

Discovered: Five SEO-friendly ways to attract new customers


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You probably know by now the importance of ranking highly in Google, or any other search engine – more visibility equals more potential customers. But you probably also know that’s a tough job. In fact, it sometimes feels like you’re riding a rollercoaster as Google’s numerous updates like Penguin and Panda create confusion as to

How to buy a domain that is owned


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Want that domain

Isn’t it frustrating when you come up with the perfect name for your business and then, after you run a search, find out that the domain name it already taken? And what’s worse, the owner doesn’t seem to be using it? While you can’t make someone give up a domain they own, there are things

6 sites other than Google you need to rank on


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Different sixes

Most people automatically think of Google when they hear the term “search engine”. And it makes sense considering Google has around a 69% share of the desktop search market and around 92% of the mobile and tablet search market. With nearly six billion searches every day and over two trillion searches in 2013, Google is

Fast-Track your site to Page One listing with AdWords


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Ask any online retailer what the key drivers are for profitable sales and increased visibility, and after email marketing and SEO, Google AdWords generally comes in at a close third place. While SEO (search engine optimisation) takes time and can’t get your business to Google’s page one listing overnight, AdWords can. Which is why it’s

6 Questions answered about Google’s ranking factors


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Six in a circle

Have you ever heard or read things like: “Your page needs to have a 3% keyword density to rank high in Google’s search results.” Or: “All link building is bad so you need to stop building links now! Matt Cutts said so!” And my favourite: “SEO today is all about creating great content. If you