Now, more than ever, local SEO needs to be a key focus of any local company’s marketing plan. Search engines are constantly updating their algorithms to ensure that when users search online they are returned the most accurate and relevant results. For example, if a user searches for “London dentist”, it’s only normal that all [...]
Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.
Posts by Alexandra Gavril:
Ok, here’s what you might probably already know about blogging: It’s the cheapest form of inbound marketing Blogs give sites 434% more indexed pages and 97% more indexed links Blogs on company sites result in 55% more visitors Your competition is already blogging. So, why aren’t you blogging? Your blog is your company’s mouthpiece. If [...]
Search engines become smarter all the time. Google is constantly improving its algorithms in order to give users the highest quality content and the most accurate information. Algorithms follow rules. Uncovering those rules – and taking advantage of them – has been the goal of anyone who wants their website to rank highly. But when [...]
When building a site that customers will love, you need to focus on two things: human psychology and testing, testing, testing. You need to learn more about your audience and find out how they use your site. While knowing the best practices is a great way to improve your site’s design, you should always rely [...]
One of the reasons I love Jamie Oliver is that he created healthy, nutritious meals for busy people, meals that you can prepare in 15 minutes. With that, he proved that lack of time should never be an excuse for making a delicious meal. That’s also the case with social media content marketing. A winning [...]
Like most of you, I stumbled into SEO. I was working for a marketplace that was selling website templates and the CEO asked me to look into that “SEO stuff”. It’s been a long, yet exciting learning experience since then; sometimes I struggled understanding certain terms and practices but it was all part of the [...]
Getting traffic to your site can be a real challenge in today’s crowded marketplace. Reaching and attracting new readers while, at the same time, building a brand, takes a lot of time and effort. Syndicating your content can be a good way to gain some extra exposure, build brand authority and build some valuable links. [...]
Don’t think of SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) as competitors. In fact, they should go together like peas and carrots, as Forrest Gump would say.
The rules of search have changed dramatically since the explosion of social media. Social channels such as Facebook, Twitter, LinkedIn and Google+ have become backlink central for influencing organic search results. This means that you need to pay closer attention to how social media affects search and how it can change the rules of online visibility and brand engagement.
Your web pages might have been ranking well for the past 3 years although you’ve not changed anything but Google is starting to favour new content because information does become outdated at one point. Every piece of content has a lifespan which means that as it ages, it can easily slip down the page rankings [...]