Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

Email marketing tactics that are wasting your time (and what to do instead)


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Are you sure your marketing emails aren’t making your subscribers cringe? With subscribers receiving 416 commercial messages a month, are you sure you’re not “spraying and praying” your subscribers and emailing them too often in the hope that you’ll sell more products? And are you sure your emails aren’t triggering spam filters because you’re stuffing

7 simple yet vital SEO first steps for a new website


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Steps Image by Håkan Dahlström/

There’s no question that getting a new site live and into the search index is a daunting task. And what if you don’t know the search engine optimisation (SEO) tips and tricks that will get your site to the top? Not understanding the best SEO practices can leave your site in the dark which means

Six terrible SEO mistakes and how to avoid them


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Image by Stuart Miles/

When building a site, webmasters often get carried away with the design, colour scheme, fonts or rankings that they forget about the importance of search engine optimisation (SEO) best practices. These best practices can help you to endure Google’s ever-changing algorithm updates, to avoid search engine penalties and to become the go-to resource for your

A beginner’s guide to SEO competitor analysis


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If you’re launching a new site, finding out who your competitors are and understanding what they’re doing online is a must. By knowing what your rivals are doing in the search engine optimisation (SEO) and social media space, you’ll not only get a better sense of their online marketing strategy and what’s working for them,

Monitoring customer satisfaction for beginners


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How certain are you that you know what your customers want, need and demand from the service you provide? If you were to ask your customers today if they’d come back to you, how many would say yes and not jump ship? We now live in a new world of ecommerce, social media, apps, far-flung

How to stop your business logo from being hijacked


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Fake vs genuine

As a small business you know the importance of proper search engine optimisation (SEO). You’re probably hard at work every day trying to ensure that Google picks up the correct information about your business so that when people search for you, they’re shown only correct information. But what happens if one day you discover that

How (and why) to market to your existing customers


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Did you know that it costs up to seven times more to acquire a new customer than it does to keep an existing one? Or that you are four times more likely to close a business deal with an existing customer than you are with a new prospect? So many businesses focus on bringing in

What is Google Pigeon and how will it impact local businesses?


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pigeon featured

On 24 July, news hit that Google had made changes to its local ranking algorithm. While there was no official announcement from Google, they did confirm the update with Search Engine Land (SEL) which decided to codename it Pigeon “because this is a local search update and pigeons tend to fly back home.” Since its

6 MORE design mistakes that can kill your sales


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design mistakes

You love your website but are you sure your visitors love it too? In a previous blog post I presented six web design mistakes that can kill your sales but since there are probably tens or hundreds more deadly mistakes in web design, here are six more that might be driving customers away. Avoid these