Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

How to stop your business logo from being hijacked


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Fake vs genuine

As a small business you know the importance of proper search engine optimisation (SEO). You’re probably hard at work every day trying to ensure that Google picks up the correct information about your business so that when people search for you, they’re shown only correct information. But what happens if one day you discover that

How (and why) to market to your existing customers


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Did you know that it costs up to seven times more to acquire a new customer than it does to keep an existing one? Or that you are four times more likely to close a business deal with an existing customer than you are with a new prospect? So many businesses focus on bringing in

What is Google Pigeon and how will it impact local businesses?


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pigeon featured

On 24 July, news hit that Google had made changes to its local ranking algorithm. While there was no official announcement from Google, they did confirm the update with Search Engine Land (SEL) which decided to codename it Pigeon “because this is a local search update and pigeons tend to fly back home.” Since its

6 MORE design mistakes that can kill your sales


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design mistakes

You love your website but are you sure your visitors love it too? In a previous blog post I presented six web design mistakes that can kill your sales but since there are probably tens or hundreds more deadly mistakes in web design, here are six more that might be driving customers away. Avoid these

Why your customers leave and how to keep them


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Here’s a disheartening fact: It can cost up to 7x more to acquire a new customer than to keep an existing one. Also, according to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%.  So why is it that many brands invest more time and money into attracting new

The beginner’s guide to Webmaster Tools


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You may have a beautifully designed website filled with loads of useful content, but how do you know that it’s in tip-top shape? How do you know if in fact it doesn’t have tens of 404 not found errors (a result of broken or dead links) that your visitors keep landing on or if tens

How to use images to get the biggest bang out of a blog post


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Ever click to an article, see a huge amount of text devoid of images, heading or formatting, and completely give up on it before you’ve even started reading? Yeah… me too. Did you know that…? 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

Building connections and mentions for a new website


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There is a plethora of posts and articles on the web that list the best practices on getting the word out there about your newly launched website. I’ve read hundreds of them when I launched my own site. But don’t believe what they say – no matter what you do, your site isn’t going to

Amazing ways Googling yourself can help your business


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Google yourself

Googling yourself regularly may sound a bit self-centred but it’s all part of building your brand, and you need to know what customers are saying about you. This will help make sure people get a positive impression when they search for your name or that of your business. By Googling yourself, you can see if