Alexandra Gavril

Alexandra Gavril is a web copywriter or as she describes herself “a recovering journalist”. Since joining the 123-reg team, she has been covering subjects on our blog from search engine optimisation to choosing the perfect domain for your website.

Posts by Alexandra Gavril:

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Too much competition? Increase your traffic with long tail keywords

No matter what business or industry you’re in, you probably have an idea how competitive the search landscape is. Being in a very competitive industry means you are competing with hundreds if not thousands of sites that are targeting the same niche as you. This means they’re trying to rank for the same keywords as [...]



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Trust signals search engines love: credibility, honesty, reliability

Think search engines rank sites higher just because they’re popular? Wrong. A site doesn’t rank higher just because it gets a lot of traffic. Search engines actually care more about trust and authority than popularity. But what does trust mean and how can you build it? It’s not easy to build trust online but there’s [...]


Google Places reviews in action

3 quick & easy ways to get better reviews on Google Places

Never have reviews and testimonials been such an effective way to prove your business is awesome, is trustworthy and delivers on its promises. Now, with Google Places prominently displaying reviews, it’s more important than ever that you get people talking about your business and get great reviews. However, that means you need to put in [...]


Getting on the internet

I have a domain, now what?

So, you’ve registered your first domain name. Fantastic! Now you are one step closer to building your brand and promoting your skills or products and services online. Whether you’re a freelancer and want to showcase your portfolio online or a small web store selling products on the Internet, once you have a registered domain, getting [...]


Getting started with Local Search and Google Places for Business

Did you know that 97% of consumers search for local businesses online? When searching online, many people search by location as most of the times they’re interested in a nearby business. For example, if they’re looking for a restaurant, they’re searching for one in the town they’re currently in so location is very important as [...]


Google AdWords Choose Location

The simplest ways to do Local Keyword Research

Since the Venice update, local keywords research has been a hassle. Sure, you could still use the Google Keyword Tool to find out search volumes for keywords with Geo Modifiers such as “City Name +Keyword” but is that enough to get the data you need? The Google AdWords Keyword Planner is a much better solution [...]


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Do forum communities & social platforms still work for business?

The answer is no. In fact, have they ever worked for businesses that talk about their products and special offers 24/7? Social media, and that includes forums and social networks like Facebook, Twitter, Linkedin, is about engaging with your target audience by sharing knowledge, tips and solutions and by asking questions to get to know [...]


London local search results map

What is Local Search Engine Optimisation?

Now, more than ever, local SEO needs to be a key focus of any local company’s marketing plan.  Search engines are constantly updating their algorithms to ensure that when users search online they are returned the most accurate and relevant results. For example, if a user searches for “London dentist”, it’s only normal that all [...]


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Hey, small business owner: Why aren’t you blogging?

Ok, here’s what you might probably already know about blogging: It’s the cheapest form of inbound marketing Blogs give sites 434% more indexed pages and 97% more indexed links Blogs on company sites result in 55% more visitors Your competition is already blogging. So, why aren’t you blogging? Your blog is your company’s mouthpiece. If [...]