Blog
The problem is as old as business itself – someone has a need, you can meet it but the potential customer doesn’t know you exist. Advertising used to be the only solution...
While many business owners think of email marketing and search engine optimisation (SEO) as two separate things, they can each work to enhance the other. The connection between the two is not obvious,...
Appearing in search results is vital for any ecommerce business, but with massive companies like Amazon and eBay dominating things, smaller businesses need to get clever if they’re to compete. In this...
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This age-old adage couldn’t be more fitting for the world of online marketing...
Title Tags and Meta Descriptions let search engines and users know what your website is about. They describe the content of each page, detailing how that relates to a user’s search query....
Did you know that 90% of customers’ buying decisions are influenced by online reviews? If you don’t already have a strategy in place for acquiring reviews and managing your online reputation, now’s...
How do you find the right keywords to use on your web pages? Which tools should you use to check the quality of the sites linking to yours? And how can you...
In this post Joel from digital marketing agency Attacat tells us what we need to do to adapt to Google’s mobile-first focus. Let’s start with two incontrovertible truths: 1) Google rules the roost...
It has never been easier to build a great new website. And yet, getting that site to rise up to the top of the search results is a whole different story. Without...
A few years back… Keyword stuffing was an optimisation technique that would help in ranking higher. Now it can get you penalised. Pages with automatically generated content still ranked while today they’re getting penalised...
