123-reg has added .mobi to its portfolio of domain names, enabling businesses to tap into consumer demand for web-based content on mobile phones.

The .mobi address is designed for companies that want to develop websites that are optimised for use on mobile phones. Around 47 per cent of mobile phones in Europe are Internet-enabled*, offering a growing opportunity to create content that mirrors branding on traditional websites.

“The Internet is no longer confined to users on their PCs – users are increasingly enjoying content on the move through their mobile phones,” says Mark Beyer, sales and marketing director at 123-reg.

Find out all about the .mobi domain name.

* Source: Mobinet 2005 – A T Kearney / University of Cambridge

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