CPM, SEO, CPC, CTR, KPI, eh?
A few of us from 123-reg have started going to a pub quiz on Thursdy nights and last night we got our usual trouncing , finishing rock bottom for the 2nd time in the six weeks we have been going. The sad thing is we really try.
One of the rounds was a themes based round where the answers all had something in common. We quickly worked out it was based around computers, great we thought, we should be experts! We were 100% sure on 9 out of the 10, but one totally flumaxed us. The question had been “Which river runs through Cambridge?” We knew it was the river Cam, but we couldn’t think what that related to in the computer world. When we asked we were told it stood for “Constant Access Memory”. We presumed this was an old school term from the early 80′s, but having been really sad and looked it up today on Wikipedia (no relevant result) and Webopdeia (http://www.webopedia.com/TERM/C/CAM.html) I’m not sure that is the right answer. If anyone can enlighten us please leave a comment.
This leads me to the main point of this post, the often bewildering and ever expanding universe of Internet marketing acronyms that seem to appear on a daily basis (The latest I came across was CPK which stands for Cost per keyword). I have toyed with the idea of putting together a list/ dictionary of all of these to put on this blog but I would be reinventing the wheel. Better people have done this far better and in more detail than I ever could, so I will keep myself to just pointing you in the direction of a good source of information for marketing terms http://www.marketingterms.com/ which provides definitions and descriptions of all the key terms you should make yourself familiar with.