If you were in any doubt about whether Facebook has had an impact on how we use the internet, this will convince you. According to Hitwise’s stats, Facebook’s traffic increased 10-fold in 2007, accounting for 1 in every 50 UK internet visits by the end of the year.
And if you run your own website, maybe what’s more interesting is the impact this is having generally:
“…as the social networks’ market share has increased, so has their capacity to deliver traffic to other sites.”
In other words, lots of people who visit social networking sites like Facebook and MySpace then follow links from there to other websites.
Of course, as the social networks get bigger so – probably – will their power to generate traffic to other sites in this way. The upshot is that many companies are trying to target social networks as part of their online marketing strategy.
It’s not the be-all-and-end-all, but if you run a website and you haven’t considered social networks as a source of visitors yet, perhaps you should. It doesn’t have to mean a big investment - a good starting point is our top 6 tips for advertising on Facebook.
What do you think? Have you already tried using social networks to promote your website or business – and did it work out? Leave a comment and let us know.