In the UK, the months of July and August have long been known as ‘the silly season’ in the world of journalism, the term was even used before the end of the 19th century. Referring to the more frivolous news stories that appear in the media during the ‘quieter’ summer months. Despite the move towards news consumption online, the adage runs true and these summer monnths continue to be a slower news season and so a great time to attract the eye of an editor who may not normally give your pitch or press release even the once over. There are many reasons. With summer holidays always popular, media teams are stretched thinly during the silly season, so have less time to research new material. Additionally, the summer holidays mean there are less people sending in press releases or story ideas, so your story is more likely to get attention thatn during busier times.
So if you have a good story, a new product or new staff member, now is the perfect time to push it out to the press. Admittedly, the summer of sport this year has made the silly season less silly than normal, but editors are still desperate for a story that is a little different and something to break the monotony of too many sports related stories this summer. That said, as the multitude of ‘specials’ confirms, many editors are looking to climb aboard the media train following the Olympics if you can give your own story a topical twist you could find yourself front page of a trade journal or even prominent in a national newspaper.
It is not all press driven either. You can help yourself and your site with some SEO considerations too. With the world’s eyes on the UK at the moment with the London Olympics, the rising trends in search are unsurprisingly Games 2012 related. That’s what people are searching for but competing against the big guns in terms of those keywords would be unwise. It would be even more unwise to try some ambush marketing techniques that risk infringement of the very strict LOCOG rules covering the use of certain protected words around the competition. Yet, with a little bit of thought and some clever writing you could help see your own blog or website, jump on the coat-tails of trending keywords. If you are GB based, make-sire you are making the most of the current trend for GB and Great Britain, but do remember Google will penalise you if your use is not relevant to your site.
Have you taken advantage of the silly season? We’d love to hear your stories.