Previously, we looked at how to write good copy for the web. In the latest of our videos, I’ve ventured in front of the camera to give you a quick run-down on writing sales copy. That’s right: how to encourage people to buy from your online shop.
It’s not all about the hard sell: by being honest and offering genuine value to your customers, you can boost sales so you’re happy – and so are they.
- We’ve got more advice on writing sales copy and other ways to improve your online shop.
- Copyblogger has a good rundown of the ten timeless persuasive writing techniques.