Previously, we looked at how to write good copy for the web. In the latest of our videos, I’ve ventured in front of the camera to give you a quick run-down on writing sales copy. That’s right: how to encourage people to buy from your online shop.

It’s not all about the hard sell: by being honest and offering genuine value to your customers, you can boost sales so you’re happy – and so are they.

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5 Responses

  • Phil

    Hey chaps, another good post. It would be nice to see the presenter. I guess you’re using basic kit – based upon your previous camera balanced on a chair comments.
    Can I offer a couple of tips that might improve the video; try not to present in front of the window, the bright light behind the flip chart makes it difficult for the camera; best to have the light source (window) behind the camera and the light falling upon the presenter and flip chart; if you must have it as you have for some particular layout reason then have a look at your camera to see if it has a BLC setting, switching on BackLight Compensation will help the camera to do a better job of compensating for the light from the window.
    Keep ‘em coming.

    August 2, 2008 at 7:40 pm
  • Ami | Affiliate Marketing Beginners Guide

    Great video. Gets straight to the point. Actually implements what it preaches ie focus and who
    Totally agree with your content. Too many sites that I have visited actually get so involved in telling you about themselves that they seem not to consider me, the visitor. I think the sum of what your video is saying is identify your visitor and talk directly to them


    August 5, 2008 at 9:47 pm
  • Glenn

    Excellent. Yes we love these videos – so keep them coming.

    April 7, 2009 at 10:53 am
  • Richard

    Can you also do a step by step video on domain parking on 123-reg using the exact control panels please. It will help non technical people like me.


    August 18, 2011 at 10:31 am
  • Tim

    Thanks Richard. Your suggestion has been passed to our videos team.

    August 18, 2011 at 11:39 am