2008
Aug
01
How to write great sales copy
Previously, we looked at how to write good copy for the web. In the latest of our videos, I’ve ventured in front of the camera to give you a quick run-down on writing sales copy. That’s right: how to encourage people to buy from your online shop.
It’s not all about the hard sell: by being honest and offering genuine value to your customers, you can boost sales so you’re happy – and so are they.
Further information:
- We’ve got more advice on writing sales copy and other ways to improve your online shop.
- Copyblogger has a good rundown of the ten timeless persuasive writing techniques.
On August 2nd, 2008 at 7:40 pm
Hey chaps, another good post. It would be nice to see the presenter. I guess you’re using basic kit – based upon your previous camera balanced on a chair comments.
Can I offer a couple of tips that might improve the video; try not to present in front of the window, the bright light behind the flip chart makes it difficult for the camera; best to have the light source (window) behind the camera and the light falling upon the presenter and flip chart; if you must have it as you have for some particular layout reason then have a look at your camera to see if it has a BLC setting, switching on BackLight Compensation will help the camera to do a better job of compensating for the light from the window.
Keep ‘em coming.
On August 5th, 2008 at 9:47 pm
Great video. Gets straight to the point. Actually implements what it preaches ie focus and who
Totally agree with your content. Too many sites that I have visited actually get so involved in telling you about themselves that they seem not to consider me, the visitor. I think the sum of what your video is saying is identify your visitor and talk directly to them
Webmaster
http://www.affiliatemarketingintro.com
On April 7th, 2009 at 10:53 am
Excellent. Yes we love these videos – so keep them coming.
On August 18th, 2011 at 10:31 am
Can you also do a step by step video on domain parking on 123-reg using the exact control panels please. It will help non technical people like me.
Thanks
On August 18th, 2011 at 11:39 am
Thanks Richard. Your suggestion has been passed to our videos team.