If content is king, the way you tell it is certainly in line for a noble title. How your chosen words and sentences combine can have a massive influence on your readers. Tapping into a reader’s subconscious is a route to hidden sales and making a connection with a visitor to your site also makes them more likely to react positively to you and spread the word.

So here are our six tip top tips on writing engaging copy that will keep your readers entertained and coming back for more.

1. Reason

Anybody can give an opinion, but to back it up with proof gives you credibility and gives your argument sense. Telling people what you think and then telling them why you think that gives them a chance to ‘reason’ your argument themselves, although in practice they rarely do, instead natural instinct means more credibility is given to those who offer a reasoned approach.

2. Compare

Your chosen words are your tool and the use of metaphors, similies and analogies are the master wordsmith’s tools of choice. By offering examples, comparisons and illustrating your writing in a literary sense you immediately get your reader thinking about what they are reading, gaining their attention and ensuring they read on.

3. Prove

Reasoning and comparing are steps towards proving what you say but a customer testimonial or external review adds extra validation. Whatever you say, however you re-inforce it, having another person confirming the same is always going to more strength to your argument and make people sit up and take more notice.

4. Empathise

Getting your readers to agree with your thoughts is a perfect way of engaging them, and to do that you need to understand your readership and make them feel you know them well. You also want them to think you know the topic well too. That gives you credibility, immediate impact and with that persuasiveness too.

5. Repeat

Psychologists swear by it. Students succeed by it and TV Broadcasters survive by it. Repetition re-inforces your point and triggers subconscious memory points that will make information recall more likely in the future. Use it wisely though. Just repeating the same thing in the same way however will ultimately turn your reader off. Making the same point in different words is easy, as is making it in a different way such as with a second example. Reminding your reader what your aim of the article is about will also make sure they are in the right mindset to read it.

6. Respond

A two -way conversation is always more successful. If a reader responds to your piece, either via direct comment or perhaps via social media, make sure you respond back. They have taken time to not only read your piece but also to reply, so give them the respect they deserve and do the same.

Picking your words and making them work on the page can drastically improve your engagement scores and ultimately your sales too. Take care, take your time and take note of the reaction when you do finally publish your content and you will quickly begin to see a positive response.

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