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Will Stevens

Posts by Will Stevens:

SEO for YouTube: How to optimise a YouTube video

 
 

YouTube is huge. It has over one billion users, and a billion hours of video are watched each day. And how do users find videos to watch? By searching for them. In fact, after Google, YouTube is the second biggest search engine in the world. That means using it can get you noticed by new…


8 kinds of website content every local business should have

 
 

Perhaps you’re starting a new business, or maybe you’re taking an existing business online for the first time. Toy might even be updating the content of an existing business site. Whatever situation you’re in, there’s one thing that you need to remember – if you’re running a local business, then you need to ensure you…


5 simple ideas for improving your website

 
 

Do you worry that your business website isn’t good enough? That its flaws could mean you’re missing out on potential sales? The truth is, even leading businesses are always looking for ways to improve their website and make more sales. So if you think there are things you can do to improve your website, you’re…



6 common online marketing mistakes and how to avoid them

 
 

If you’ve launched an online business, then you’ll need to market it. There are plenty of ways to do this – from search engine optimisation (SEO) to social media adverts. And there are also plenty of ways to get things wrong. In this article, we’ll be looking at some common online marketing mistakes, how to…


How to grow your new online business

 
 

So you’ve got your business up and running, and hopefully you’re on your way to profitability. But what’s next? Well, it’s time to start thinking about ways you can grow your business, so you can ensure it’s a robust venture that will thrive for years. Of course, expanding a business is easier said than done,…


The best ways to make money from a new or existing blog

 
 

So you’ve got a passion for writing and you want to use it to make money through blogging. It might seem like an impossible dream, but plenty of people run profitable blogs and there’s no reason why you shouldn’t be one of them. Of course, you have to be realistic about things. Very few people…


Why user experience testing matters for your business

 
 

Picture the scene – you’re sat at your computer, you know exactly what you want to buy – you even have your credit card out ready to make the purchase. You find a site offering exactly what you want, click the “add to cart” button, and then… You get stuck. You can’t see where to…


Does your new small business need a business plan?

 
 

Some people seem to plan everything they do meticulously. Others just get started and seem to make it up as they go along. But is the latter an attitude you can take when starting your own business? If you’re used winging things and meeting with success, then you might be tempted to answer yes. But…


Learn how this new business attracts the customers it needs

 
 

Anyone who opens a new business will face plenty of challenges, but one of the biggest is actually getting customers through the door. It doesn’t matter how good you are at what you do, if people don’t know about you then they can’t spend their money with you. That was the problem facing Mazen Al-awdi…