So you‚Äôre running your business website or blog on WordPress.org and want to give it that¬†little something extra. Enter: plugins!¬†The opportunities are limitless as there‚Äôs a plugin for just about anything, allowing you to customise your site until it functions exactly the way you want it to.
That being said, running too many plugins at once can slow down your website. There are also so many plugins available, that it can be overwhelming trying to find the right one for your¬†needs. That‚Äôs why we‚Äôre narrowing things down to a list of popular¬†plugins from¬†the¬†most¬†essential¬†categories.
By the way – if you‚Äôre not sure how to install a plugin,¬†you can have a read through our step-by-step guide here.¬†¬†¬†
SEO is a vital part of getting organic leads and traffic to your website.¬†Every visitor to your site is a potential customer so this is very important.¬†With so many ins and outs¬†of¬†SEO, you‚Äôll¬†probably want¬†a plugin to help you deal with some of the trickier parts of search engine optimisation. Here are some we recommend:
Yoast¬†is¬†hugely popular, downloaded by millions¬†and for good reason ‚Äď it‚Äôs an easy-to-use,¬†comprehensive SEO plugin for WordPress and¬†it’s¬†very¬†feature¬†rich.¬†Yoast¬†gives you access to Google search snippets so you can see how your content looks like in search results, page by page analysis and rankings, XML sitemaps and much, much more.
With over 3 million active installs, this¬†easy plugin is hot on the heels of¬†Yoast¬†in the popularity stakes. It has many essential features and is compatible with lots of other plugins. It also generates META tags and provides SEO integration for ecommerce websites amongst a huge amount of other functions.
This plugin does not come with as many features as the previously mentioned, but it‚Äôs still worth a recommendation because of how beginner-friendly it is. It‚Äôs easy to get to grips with¬†and it‚Äôs¬†especially¬†helpful¬†when it comes to keyword utilisation.
Social media is a key part of driving traffic and converting sales. The link between your website and your social media channels need to be seamless. Here are a few plugins that can help:
You‚Äôll certainly want a way to add social sharing buttons and links to your social channels so your visitors can access them and share your content easily.¬†This easy plugin with more than 100,000 users does¬†just that.
You can use the massively popular¬†ShareThis¬†plugin to add customisable social buttons to your website. The standout feature¬†of¬†this plugin is¬†the amount of¬†social channels it supports ‚Äď over a whopping 120.
This cool plugin¬†makes it easy for your audience to share your content on their social media channels. All they have to do is select the part of your content they want to share and click the channel they want to post it¬†to!
Embed Twitter content into your website by using the official Twitter plugin for WordPress.¬†It¬†also features Tweet,¬†Follow¬†and Periscope buttons¬†‚Äď plus,¬†smooth integration with Twitter ads to help you track your reach and conversion rates.
Pinterest is¬†an excellent tool for content discovery and curation, which is why an increasing number of¬†brands¬†are using it to drive traffic back to their website. The ‚ÄėPin¬†it‚Äô button is¬†simple¬†to install and use, and¬†gives your website visitors an easy way to pin your content to their boards.¬†It also¬†allows you to choose where you want your button¬†– you can¬†place it¬†over images or¬†embed it into¬†the post¬†amongst¬†many other options.
So you want to add an online store to your website? You‚Äôll need a few things. A shopping basket, payment processing facilities and some additional pages to display your shiny new products to potential buyers. Sounds like hard work ‚Äď but here‚Äôs where a good ecommerce plugin¬†can¬†help you turn your website or blog into a fully functioning online store.
Millions, around 30% of all online stores to be exact – are putting their trust in¬†WooCommerce¬†to power their online businesses and with good reason. This flexible plugin allows you to¬†customise¬†many aspects of your store including shipping, product types¬†such as digital or physical, display settings,¬†pricing and payment options including PayPal, Amazon Payments and even cash on delivery. It‚Äôs also easy to set up and packed with features and add-ons, making customisation a dream.
This is a highly popular plugin and is great for anyone selling digital products such as software and eBooks. PayPal and Amazon Payments are included in the free plugin and you can upgrade to a premium version to have access to over 30 more options. There are plenty of add-ons to enhance your¬†store¬†such as reviews and¬†MailChimp¬†integration.
Ecommerce¬†plugins aren‚Äôt limited to businesses selling products to their customers. Not-for-profit organisations that may need to accept donations and funds from their website visitors can benefit from this free plugin that allows them to easily do so. Features include reports, donor management and custom donation forms.
If you want to¬†enhance and improve your marketing efforts, here are some plugins that you‚Äôll love. From driving traffic to your site to analytics and ads ‚Äď¬†the primary goal of these plugins is to help you convert those casual browsers into buyers.
Jetpack¬†is simple to install and set up.¬†It also¬†comes with¬†a huge amount of¬†features to enhance your website, like extra widgets¬†and content creation tools, social buttons,¬†commenting¬†software¬†which also allow viewers to subscribe¬†to posts and blogs, site stats and¬†analytics, SEO tools and so much more.
Connect your¬†MailChimp¬†account to WordPress and start building your email list with this handy plugin, built to make the sign-up process much easier for your customers. It‚Äôs also compatible with many other plugins so you can streamline communications and integrate with ecommerce, for example.
Did you know that updating and promoting¬†old¬†content can help you drive¬†new¬†traffic?¬†Doesn‚Äôt sound like it works ‚Äď but it does, and this is a plugin that can help you do this with ease. Use Revive Old Post to automatically share old posts to your social media accounts. It can also be used to¬†automate the sharing of new posts too.¬†Despite the automation,¬†you still have full control over what, where, when and how many of your posts are shared and where to.
Anyone starting their own small business will know the importance of staying organised, especially if you have to manage other people as well as yourself and your business. Stepping away from marketing to customers for a minute, here‚Äôs a plugin that can help you organise your tasks to make your marketing strategy run smoothly. The Kanban Boards plugin is a dashboard within your WordPress dashboard that helps you to organise tasks efficiently.¬†It‚Äôs¬†quick and easy to install and allows you to collaborate with other people on your team in real time and assign them tasks.
This¬†works almost as a handy¬†all-in-one marketing solution where you can pick and choose the apps within the plugin that you want to use to enhance your marketing strategy. Apps range¬†widely¬†from analytics tools such as heat maps to¬†pop up boxes encouraging visitors to¬†sign up to your mailing list, but the one thing they all have in common is that they‚Äôre there to boost your traffic.
You can attract visitors to your site through many means, but it‚Äôs what you enable them to do on your site that will keep them there. If visitors can engage with your content in a way that benefits them, they‚Äôll be more likely to stay.
An alternative to the WordPress commenting system,¬†Disqus¬†allows users to comment on your content by logging into their chosen social media channels. They can also add pictures and videos to their comments and vote other comments up and down.
These interactive elements can increase your engagement by encouraging readers to comment and start discussions.
How would you like¬†promote your content without lifting a finger? This plugin¬†enables you¬†to create Click to Tweet boxes that¬†allow¬†your visitors to share your content on Twitter with just one click. You can automatically insert your¬†Twitter¬†username into these tweets to help drive traffic back to your site.
This plugin allows you to build fully customisable forms for your website visitors to use.¬†There are many useful features built to help you create sign-up forms, application forms, quizzes, surveys and more. It‚Äôs easy to use, with drag-and-drop features and a choice of themes to style your forms.
Hundreds of thousands of people employ the power of this plugin to help them grow their email lists.¬†Optin¬†Monster allows you to build visually appealing forms using drag-and-drop features¬†and determine where on your site they appear ‚Äď you have a choice of floating, sidebar, after post, mobile-only and many more options.
Entice your visitors with pop-up forms and¬†control¬†who¬†sees them with audience segmentation features.
These are just a few plugins out of hundreds of thousands. With a little experimentation, you‚Äôll find the plugins that are best for your site¬†and the people that visit it. With so much choice, it can be easy to get carried away ‚Äď so remember to choose¬†the most essential¬†plugins for your website or you could end up slowing it down.