SEO is not a set-it-and-forget it process. You can’t just work a few hours on your on-page SEO and then expect your site to climb to the top position on Google. If this were possible, a lot of us would be out of a job.
Optimising your site for search engines takes time and if you do it white-hat you can build the level of trust that Google searches for when it determines what results to return. No one can deny the importance of on-page SEO as you need a clean and easy to crawl architecture, a solid on-site linking structure and content that is optimised for strong keywords. However, on-page SEO is not enough. You still need to build trust and authority on search engines. If there’s no trust, then it’s unlikely that your site will have any chance of competing with others in the industry.
So, how can you gain trust with links?
Have popular bloggers review your product
Getting high-quality links from authority sites that are already trusted by search engines is the way to go. These sites have already earned trust for their niche and by getting some love from them via links your site will also earn some trust. For example, if you are selling shoes online, you want to get some love via links from quality shoes or clothing related sites.
A fantastic way to do this is to have popular bloggers review your products. There are plenty of authority bloggers that are known to write reviews about various project so what you can do is to reach out to them and make them an offer they cannot refuse. For instance, you can send them your product for free so they can test it and write a review about it. So, they get a great product while you get the word out there about your product. It’s a win-win.
Create content that people will want to share
Use content marketing to create a clever or hilarious message/ infographic/ video, etc that raises awareness on your brand. If it’s amazing, people will not hesitate to share it again and again. Sure, not all the links you acquire will come from trusted sources, but some of them will make it all worth it.
Send out press releases
This is the easiest thing you can do to increase your link profile. Use a distribution service, free or paid, to share your press releases but make sure these are of interest for your customers and potential clients. If your press release is not newsworthy, then it’s not worth reading it. We’ll talk about how to optimise your press release in a future post.
Your turn now. What are you doing to climb the ranks in search engines?