Your guide to a successful online business!

Is your finger on the social pulse?One of the reasons I love Jamie Oliver is that he created healthy, nutritious meals for busy people, meals that you can prepare in 15 minutes. With that, he proved that lack of time should never be an excuse for making a delicious meal.

That’s also the case with social media content marketing. A winning social media strategy is about working smarter, not harder. In fact, with just 15 minutes a day you can rock your brand’s social media.

Let me show you how…

First, set up tools for efficiency

You need to stop wasting time as every minute is previous, especially if you’re a start-up or small business owner. There are so many brilliant and simple-to-use tools out there that can help you save time.

Hootsuite, for example, is one of the most popular social media management tools. It allows you to schedule your posts for the most popular social platforms and you can also monitor your brand and see what people are saying about you.

Next, gather your ingredients

Don’t ever be stuck for something to say. Make sure you have interesting content coming to you daily in a steady stream. How? Simple – just
set up Google Alerts to receive daily emails with fresh content that contains your keywords.

Say you have a yoga studio. You’d probably want to share articles about the benefits of practicing yoga as well as tips and advice for beginners.

Here’s what you need to do:

  • Add your term into the search query box
  • Choose what type of results you’d like to receive, whether it’s news, blogs, video, etc
  • How often you’d like to receive emails (I would suggest once a day)

Using Google Alerts for your social media


Now, set the timer for 15 minutes and let’s do this!


Facebook business page – start by responding to any new comments, share a new interesting post and then like any good content that’s been posted by others.

Twitter – again, respond to comments and direct queries then browse through your stream and retweet interesting content. Next tweet something of your own and maybe follow a couple of new people you like.

Google+ – check your feed for great content to +1 and also post a piece of new content. You can also follow a new account, that is if there’s one that has caught your eye.

LinkedIn check your feed for good content to like and/ share and also share some interesting content of your own. You can also connect with new people of interest, join a group or manage your own group.

Ok, this might take a bit more than 15 minutes but with time you’ll learn to be more efficient in building your brand’s online following.

How much time are you spending a day managing your social media accounts? What other tools are you using to save time?

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One Response

  • Julia Bramble

    I like the idea but limiting yourself to sharing only articles delivered bu Google is setting yourself up for failure. One of the biggest elements to successful social media is the content you share – this takes insight into the customers and prospectsyou want to connect with, as well as knowledge of what you want to achieve.
    You need to take time out to plan and source all the content you will need, research who you need to connect with and find out what channels they are suing.
    On a daily basis you need to grow your target audience on each network you use as well as sharing content and engaging with people. You also need to make sure you are listening to the people that could be important for you – in this regard you definitely need some Twitter lists set up. You don’t want to waste time randomly scanning your entire stream. Ditto you will want to research possible contacts on LinkedIn and Google+ and reach out to them either directly or via communities or groups.
    On Facebook you’re likely to need an ads campaign running to get any sort of traction, so that will need attention too.
    Maybe 15 mins twice a day – with some other chunks of time taken out for planning and creation. 🙂

    March 3, 2014 at 11:29 am