.info: Show What You Know
In a world overflowing with information, the .info domain cuts through the noise. The perfect space from which to inform, educate, and inspire. No need for confusing acronyms or letters — .info speaks for itself. Built-in relevance. It’s clear, simple, and instantly lets visitors know what your site is all about. What is .info? Say hello to .info, the original domain for websites that inform, educate, and share what you know. First launched back in 2001, it was one of the first “new” TLDs aimed to offer more choice beyond .co.uk and .com domains. With over four million .info domains registered, it’s an extension with staying power. Even in 2025, it holds its own against newer extensions. From day one, .info was built for clarity — letting people know, right away, that a site is about facts, insights, or expertise. It’s the perfect way to build trust in a crowded online space. It’s short, simple, and instantly recognisable. If you want a domain that says “Here’s everything you need to know” then .info might be the one. See also: What is a Top-Level Domain (TLD)? Who uses the .info domain extension? Experts, academics and businesses — anyone who wants to share information. It’s a natural fit for educational content. Universities, research groups and e-learning platforms often use it to share clear, useful information. Some people think .info is only for wikis or reference sites. Not so! Most now see it as a credible, professional choice for any site that shares insights. Some of the world’s most trusted brands use .info to build trust and reach a wide audience. Subject experts use .info to share what they know and stand out in their field. It’s also a smart pick for infotainment blogs, fact-based projects or public resources. Can anyone buy a .info domain? Yep! The .info TLD is open to everyone. That’s in contrast with the .edu domain, which is only available to accredited educational institutions. So if you’re sharing knowledge but don’t qualify for .edu, .info gives you the freedom to publish, teach or inform — no red tape, just information. The only rules are your domain name must be between 1 and 63 characters, and you can’t use special characters like exclamation marks or emojis (as is the case with all domain names). Beyond that, .info is yours for the taking. Why buy a .info Domain? The pros of .info are clear. First off, it’s memorable. People instantly understand that your site is all about sharing information. It’s also more available than other TLDs like .com, meaning you’re more likely to secure the domain name you actually want. For those looking to share knowledge and establish authority, .info is the perfect choice. Even with the rise of new TLDs, .info is still going strong in 2025. Why? Because it’s clear, simple, and instantly lets visitors know what your site is all about. No need for confusing acronyms or cryptic names. The .info extension speaks for itself, giving you: ☐ Instant clarity – No need to explain what your site does. .info says it all. ☐ Strong SEO potential – That is, it’s one of the easier ones to find through search engines. After all, people search for “info” all the time. ☐ Greater availability – Unlike .com, you’re more likely to get the domain name you actually want. ☐ A perfect fit for experts – If you’re sharing insights, this is a domain that makes sense. If you’re building a site to share knowledge, establish credibility, or create a space for experts to connect, .info is a perfect fit. It helps make your site memorable and helps your audience know they’re in the right place for fact-based content. As for the cons, it’s true that .info isn’t as common as .com — but that’s not necessarily a bad thing. In fact, it can help you stand out more in a crowded digital space. How to get your own .info domain Start by thinking of a name that best reflects what you do and what you want to share. Once you’ve got it, head to 123 Reg, check if it’s available, and grab it in seconds. Need inspiration? Our domain search tool suggests ideas based on your keywords, helping you find the perfect .info domain — even if your first choice is taken. Not only that, but with 123 Reg, you can grab a .info domain right now for just 99p* for the first year. Search for your .info domain here to get started. Don’t wait too long though — good names can go fast. A quick search can save you from missing out, so go ahead and snag the domain you’ve got your eye on before someone else does. Is .info the right choice for you? You might be a subject matter expert, an educator, or simply someone with something really valuable to share online. The .info web address can work for any sort of site, from building a personal blog, to an online portfolio, or a resource-packed educational site. It’s a domain that helps you show what you know. And if you’re still on the fence, think about it this way: .info isn’t just a domain — it’s a chance to share your expertise with the world. It’s time to make that knowledge easy to find. Why not grab a domain today or start brainstorming your big idea? See also: Names That Click – How to Choose the Right Domain Name Wrap up With .info, you’re not just choosing a domain. You’re choosing a space to share your expertise and build trust. It’s simple, memorable, and designed to make your knowledge stand out. Ready to make your mark online? Get your own .info domain today and start sharing what you know. * First year only. Subsequent years will be charged at the then-applicable renewal rate. £0.15 ICANN fees and applicable taxes may apply. Excludes Premium Domains. Prices exclude VAT.
6 Branding tips every new business should follow
Branding is about managing how customers see and feel about your offering. If you get it right you can become the latest object of desire of the masses. Get it wrong and you could be forever flogging a dead horse. If you are starting a new business or new brand here’s six things to keep in mind: 1 There’s more to branding than a logo Yes a funky, eye-striking logo is nice to have, but that alone won’t win you customers and neither is it the limit of branding. In fact how your logo looks is a lot less important than you probably think. Take Google for example, it regularly changes its logo to fit in with the latest front page doodle, but people still flood back. It is the content of the site and the trust and reputation of the brand people come back for not the way it looks. 2 Make it cross-platform So you’ve secured your domain name, now secure your social media names too. Twitter username (Maximum of 15 characters), Facebook Page unique URL (More than 25, less than 100 likes), etc. It is important these match to make sense to your potential customer, so they can easily find you if they need you. 3 Make it uniform That could even mean making it your uniform, branded clothing does work in the right circles. Whatever you do just make sure that spellings, spacing, capitalisation and even colour where applicable, are the same wherever your brand is used. 4 Define your brand and state it Dedicate a page on your website to defining your brand. What makes it unique? What philosophies drive it? Where did it begin? Where is it heading? Not only will it re-inforce the brand-washing in your own head but it will make it easier for potential loyal customers to latch on to you, normally because of some shared values. 5 Give it character It may be your brand, but it is better to be its own brand. It may be just you writing the copy and tweeting at the moment but if all goes well you will expand and there will be other contributors. Define the voice of the brand now and it will be easier for all in the long run. Also character means being a bit controversial every now and then. Make a stand and stick to it. 6 Be seen and be known Following on from 5 above, if you show an opinion people will take notice – in support and against – that’s what you want. Also make sure your brand is out there, on billboards, in newspapers, at events. The more people see it the more notice they will take. Don’t ignore local publicity and media either. It’s usually much easier to get coverage, great for gaining experience and also good stuff often gets picked up nationally that way too. Of course, there is so much more to branding and it’s an ongoing task, but if you ignore these six you can almost guarantee your potential customer will be ignoring you too.
Brand success is never guaranteed
It still is the real thing. Coca-Cola has been named the world’s most valuable brand for the 12th year running according to the respected Interbrand annual global brand report but Apple‘s value has increased by 58% year on year and at this rate will be challenging for a top three spot next year. Coca-Cola’s valuation of US$71.9 billion puts it well clear from all except IBM, with even third placed Microsoft ‘only’ valued at just over US$59 billion. Apple in comparison is now valued at nearly US$33.4 billion in 8th from 17th position. These brands are so successful hey could probably solve many of the world’s national debt problems just by using their name as security. But what makes a brand? Here’s four considerations to start: Phrase and Name In the modern day at its basic, a brand means a phrase / name that is memorable. That means all assets using the same name too. So when you secure your domain name, secure the social media addresses to match too: Facebook, 123-reg, YouTube etc. Unique Selling Points USPs dictate a marketeers life, but differentiation is key to making your brand more successful than rivals. Obviously the points you differentiate on need to appeal to the customer too, but if you fail to show why you are better than a rival, you can bet your rival will be publicise how they differentiate from you and will probably pick up more custom. Values and promise A successful brand immediately promotes an ethos and way of doing things; values. As soon as a customer hears that brand name or sees a brand logo those values are understood. A brand ethos however must not only offer promise but also live up to that promise. Reputation and responsiveness What others think of you is important to any business. It is vital to a brand. Good quality products and customer service go hand and hand with a successful brand. Equally, successful brands need to be one step ahead of competition and new trends to ensure expectations are always met. Yet that is just a start. What else do you think is essential to creating a brand?
Brands uniting for social media rewards
In a move that appears to have been overlooked by much of the mainstream media, airline bmiBaby this week announced a blatant move into gamification via a tie-up with location-based network Gowalla. Announcing the deal as “a first for the European airline industry” the aim is to “create a unique customer loyalty reward system”. By using the existing applications from Gowalla, the airline should be able to keep their costs low while easily tracking their customers. While it may mean a little extra work on the part of the customer, the element of gamification could easily overcome that. Gowalla check in locations have been created at all 34 bmibaby destination airports as well as at their five bases in the UK at Birmingham Airport, Cardiff Airport, East Midlands Airport, Manchester Airport and Belfast City Airport with bmibaby staff on hand to encourage people to link in. Customer will then be entered into a prize draw to win a pair of flights on the bmibaby network announced on a monthly basis. bmibaby is also looking to incorporate a pin reward for the most loyal fliers whereby bronze, silver and gold pins will be rewarded to passengers who check in frequently with each pin also unlocking a new reward. Meanwhile, for Gowalla – which now integrates with FourSquare, Facebook Places and Tumblr – it offers an opportunity to expand its user base to those who might not have previously thought of joining up. In addition, it looks set to see Gowalla also branch out into additional content provision with the two companies already working on follow up projects including destination tours to cities including Belfast and other European destinations. It’s a move we expect to be copied by many more brands as the year wears on and brands find themselves with less R&D money available so look for easy-wins and simple tie-ups. Have you come across other tie-ups between brands like this? Are you sold on gamification yet?