123 Reg logo Blog

Writing for mobile is twice as difficult

By Alexandra Gavril - October 21, 2011

With so many people using a mobile device to surf the net, it’s important to know how to write and organise the content on your site so it’s user-friendly.

When was the last time you checked how your site looks and reads on a mobile device? This is not something to be ignored as the number of users getting their daily dose of web information on the move is constantly increasing.

This article aims to help you do a better job at writing content for mobile. It’s not scientific, just a few tips that can really make a difference.

What do mobile users really need?

Most people believe that the mobile version of your site should just condense all the information from your current site. In my opinion, that’s totally false! Why? Because condensing so much content in an effort to make it look better on a mobile device can actually act against you. Users might have an even harder time finding what they’re looking for.

The purpose is to keep it simple and give your visitors exactly what they need. You might need to do some research and determine what exactly these mobile users are looking for on your site. Instead of just copy and pasting the content you currently have, work around it and only include the information that’s relevant to mobile users. Focus on their needs rather than on a good-looking site.

Remove the unnecessary

For mobile users, time is of the essence. They need to find information fast, so be sure they won’t have time to read the About page if all they want to do is buy a train ticket, or check if there’s a delay on their flight. Instead of including redundant content and using a small font so it all fits in, focus on filling that little space with useful information.

Don’t overlook SEO

It might be a mobile device they’re using to access your site, but search engines work the same regardless. This means that you shouldn’t forget about optimising the content on your mobile site with strong and relevant keywords.

Make links visible

With so many accessing the web using a touchscreen device, it’s important to make it easy for them to just tap on a link to get on a page. Work with your designer so that links are visible and can easily be clicked.

In conclusion, when writing for mobile always think about your visitor’s needs and find ways to make their stay on your mobile site as enjoyable as possible.