Archive for the ‘Search engines’ Category

London local search results map

What is Local Search Engine Optimisation?

Now, more than ever, local SEO needs to be a key focus of any local company’s marketing plan.  Search engines are constantly updating their algorithms to ensure that when users search online they are returned the most accurate and relevant results. For example, if a user searches for “London dentist”, it’s only normal that all [...]

Google - 12-03-13

Top 6 Google Organic Ranking Factors 2013

After the many Penguin and Panda updates, there’s been a lot of rumours around SEO and what exactly are the factors that search engine giant Google takes into account when ranking web pages. So, if you’re curious to know what web pages that are well-positioned by Google have in common, you should check out these [...]

“How Search Works” – Google Search Quality Rating Guidelines

If you’ve always wondered how Google’s magical search engine works and how it decides which results to show first for a certain search query, then you’re in luck. Google has recently released a fantastic resource to help answer all your questions and show you what’s happening behind the scenes. The new section of the site [...]

Facebook’s new Graph Search is no Google

Facebook has struck again. Yesterday it has launched a new search functionality called Graph Search and some say it’ll be better than Google’s search engine. That would be correct if Google’s results were personalised to a user and his connections. You can sign-up here to get on the waiting list and in a couple of [...]

When is a meta description not a meta description?

You’ve spent time writing catchy meta descriptions for your web pages, but you notice Google isn’t displaying them on the results page. Why is that? More importantly, what snippets of text is Google displaying instead and is it helping your site rank higher? These are all valid questions we have asked ourselves when we discovered [...]

Google AdWords Year in Review 2012

For many small businesses, Google AdWords is the biggest single source of website visitors. Although it’s a simple platform, Google relentless improves the features, making it quite a challenge to keep up to date! In case you missed them, here are the main highlights for 2012 January was fairly quite one compared to what came [...]

Why you should be using Google’s New Data Highlighter

Google is constantly trying to improve its search engine results and help users find exactly what they’re looking for and fast. Now it has released a Data Highlighter tool that allows site owners to create structured data, currently only for events and only in English. Soon enough it will extend the functions for this tool [...]

2012 Google updates: What were the major updates in SEO?

SEO is such an unpredictable domain, constantly changing and putting the website owners’ patience to the test. The optimisation techniques that worked perfectly until yesterday can be considered history today after yet another algorithm update from Google. Even obscure codes like 7NVUUV33MHET come to have relevance and meaning in what we do. This year, the [...]

SEO for articles: How to optimise your WordPress blog posts

If content is King, then we can say that SEO is Queen (most of the times, a drama Queen). Everyone knows that article optimisation as well as creating fresh and engaging content can help you not only build a loyal following but also attract links. This article is a short ‘Wordpress SEO for articles’ guide [...]