Archive for the ‘Social Media’ Category


Show you are human and win human followers

Social media is full of boasts about this number of followers and that number of followers, but the people that do best in social media are those not with the largest number of robotic or virtual followers, but those with the largest number of human and engaged followers. How do you engage human followers? By [...]


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Get off the fence and into the debate – Why social needs opinion

Imagine your social media as the voice of your business. It’s your one real chance to reach out to everybody across the world – even if they have never heard of you and were never looking to find you. How you use and present your social media says much about your business too. It helps [...]


Influencers in Google+

There’s more to Google+ than just a central login

Despite the backing of probably the most powerful force in all things internet, Google+ to many is still often the forgotten child in terms of social media, especially for businesses. Yet, whilst it hasn’t the mass-appeal of Facebook and Twitter nor seemingly even the young-guns like Instagram and Pinterest, Google+ is important, if not essential [...]


Measure up?

How am I doing socially? 6 free ways to measure social media impact

The thing about social media whether for business or personal use is it brings out the show-off in you. Whether it is sharing a photograph of where you’ve been or who you’ve been with, or just a text comment sharing your thoughts, you’ve done so in the hope that somebody else will read it and [...]


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Do forum communities & social platforms still work for business?

The answer is no. In fact, have they ever worked for businesses that talk about their products and special offers 24/7? Social media, and that includes forums and social networks like Facebook, Twitter, Linkedin, is about engaging with your target audience by sharing knowledge, tips and solutions and by asking questions to get to know [...]


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Hey, small business owner: Why aren’t you blogging?

Ok, here’s what you might probably already know about blogging: It’s the cheapest form of inbound marketing Blogs give sites 434% more indexed pages and 97% more indexed links Blogs on company sites result in 55% more visitors Your competition is already blogging. So, why aren’t you blogging? Your blog is your company’s mouthpiece. If [...]


Is your finger on the social pulse?

15 minutes a day to make your social media rock

One of the reasons I love Jamie Oliver is that he created healthy, nutritious meals for busy people, meals that you can prepare in 15 minutes. With that, he proved that lack of time should never be an excuse for making a delicious meal. That’s also the case with social media content marketing. A winning [...]


vine

Growing amongst brands – Is Vine the business platform for 2014?

It’s a year old, but Vine could hold the key to business marketing in the 12 months ahead. Many laughed when the 6 second video platform launched by Twitter in January 2013 and certainly how could it be any good as a business tool? The laughing didn’t last long, but the focus by brand agents [...]