123-reg has seen rapid take-up for the new .eu domains, launched last month and is being hailed as the most important domain name launch since .com.

Many businesses are registering .eu domains to promote their credentials selling products and services throughout Europe. “Organisations are now starting to realise the importance of protecting business identity, and having the .eu domain will give them better credibility in Europe,” comments Dan Conlon, head of Pipex’s 123-reg division.

Find out all about the .eu domain name.

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