The FIFA World Cup is nearly upon us and then the eyes of the world will be focused on the biggest international football tournament on the planet. Held once every four years – a very long period in terms of the internet – this year’s World Cup will be followed even more intensely than ever before by internet users.

So with more internet users looking for information about the tournament, so the value of relevant domain names continues to rise. It is now six years since FIFA president Sepp Blatter announced that the event would be held in South Africa and unsurprisingly some of the more obvious domain names featuring the words world cup, South Africa and 2010 were snapped up by speculators back in 2004. Trademark and other intellectual property rights offer FIFA (the international governing body for football) certain protection from speculators and the domains worldcup.com, worldcup2010.com and fifaworldcup.com are all owned by them. As is SouthAfrica.org that FIFA went to WIPO (World Intellectual Property Organisation) about before an out of court settlement was reached.

Yet, FIFA is not in control of the currently for sale SouthAfrica2010.com nor sites like wc2010.com,, southafricaworldcup.com, sa2010.com which all appear to be privately owned.  Yet, have a quick search using the 123-reg domain search tool and you will find there are plenty of other catchy combinations still available, perhaps for your own blog about the tournament or a forum for fans of different countries to air their views. Keep an eye out for our forthcoming promotion too that just might give you a few more ideas and options for a new topical site.

So think South Africa, think football, think world domination but also think ahead. The next world cup will be held in Brazil in 2014. We’ve already checked and lots of domain name combination for that event are already registered, but there are many more waiting to be snapped up. Be witty, be creative, be in with a chance of hitting domain gold.


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