Research and new media company e-Consultancy has produced a list of 12 Reasons why businesses aren’t blogging. Chris Lake doesn’t pull any punches, blaming risk-averse CEOs and PR companies for being reluctant to take the plunge.

I can see why businesses think it’s a big deal letting staff loose on a company blog and considering the approval processes that most have for issuing press releases, amending websites or producing company literature, I’m not surprised that companies are thinking carefully before setting up their own blog.

But despite the reasons why many companies hold back, we are seeing more dip their toes in the warm waters of the blogosphere. And when you consider how quickly things have moved in the past couple of years, the fact that there are 84 million blogs worldwide – many of them businesses – is a sign that they’re here to stay.

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