Usability, links and content all have an impact on search engine rankings. Major search engines like Google, Yahoo and Bing are constantly trying to improve their algorithms so that web users find exactly what they are looking for in as little time as possible.
In general, to rank higher in search engines, you site should be:
- User-friendly, easy to navigate and understand
- Useful by providing relevant information and high quality content
- Accessible to the majority of browsers and browser versions
It is a known fact that high quality sites are more popular and earn more links than low quality ones. Today or 10 years ahead, some search engine algorithms will change but these principles will be constant. If the content on your site is high quality, it will attract attention and get people to write about it and share it. This translates into valuable links and better rankings.
Usability and user experience also have an impact on search engine rankings. A quality site is also a site that has a good structure that people find to be logical and easy to use. If the site is easy to use, it can increase its popularity and, as a result, influence its search engine ranking. That’s why it’s important to determine which site structure would make it easier for your visitors to navigate and ensure their experience on your site is positive.
If they are happy with your site, they will share it, bookmark it and return to it every chance they get. All of this is beneficial for your site from an SEO point of view as you are getting backlinks and can promote your site efficiently.
Content worth sharing
Publishing unique, appealing and useful content on your site is essential to SEO. The content on your site should provide solutions, solve problems, teach or guide your visitors. When they enter your site as a result of a search on Google, for instance, your content should satisfy their quest and informational needs. When visitors find what they need fast and easy, you get bonus points not only from your visitors who can recommend you to their friends, but also from the search engines.
Use every tool you have to give your visitors what they want – useful content backed with examples – images, podcasts, videos and other multimedia files that can help you reach your goal.