Being seen as trustworthy is vital for any business website. In this short video I guide you through six elements every website must have in order to gain the trust of potential customers. You don’t need to be a tech guru to implement the advice and doing so will help ensure people get the right impression when they’re checking out your business. Enjoy!
The fourth thing – be sure, if you have any memberships, if any industry organisations or affiliations, get those affiliations and organisation logos on your website. If you’re a plumber, if you’re an electrician, if you’re a builder, those logos would be really recognised so make sure that they are easily visible and that is going to really help your website visitors trust who you are.
The fifth thing – get a testimonial on your website. If customers can see a testimonial of another happy customer, that’s going to really reassure them. And you need to make these testimonials believable as well. Think about how you might make that testimonial local to where they are, so perhaps it’s a local person who might be recognised or at least who you can put in their location. And accompany the testimonial with a picture if possible, either showing the work that you did for them or actually showing a picture of the person themselves.
And then finally, a great thing, if you have won any awards, if you have third party recognition from any outside magazine or organisation or local group, make sure you put that award on there and show where it’s come from.
So that was the 123-reg Swift 6- How to build trust on your website. Look forward to seeing you soon!
If you want to learn more about the topic, check out this post on other ways to build trust in your online business.
For a closer look at how social media can be used to boost trust, have a look at this article.
Finally, you embracing local SEO can also help add trust. You can use our guide to get started with Google Places, a crucial first step.