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Swift 6: Crucial trust signs for a small business

By Matthew Butterfield - February 2, 2017

In this Swift 6, we’ll look at what you need to do to make sure people trust your small business. If people don’t trust you, then they won’t buy from you. By implementing these six steps, you’ll increase the chances of making a sale. There’s nothing too technical in here, and everything discussed should be within reach of every online business, no matter the size. What are you waiting for?

Oh and here’s the guide to collecting reviews I mention. This is the guide to getting started with testimonials. And this tells you about SSLs.

In this latest Swift 6, I’ll explain six crucial trust signs potential customers want to see before they do business with you. Let’s get started.

First up we have contact details. If someone is considering spending money with a business they haven’t heard of before, one of the first things they’ll do is look to see who is running the business and where it’s based.If a customer knows who they can contact if something goes wrong, and where that person can be contacted, then they’ll start to feel more confident that the business is legitimate.On the other hand, a lack of contact details suggests a business has something to hide.

The next trust signal a potential customer is probably going to look for is reviews. Customers love online reviews because they help them get a good idea of what they can expect from a business.

Make sure you ask existing customers to leave you a review. By doing so, potential customers will be able to see what others think of your business, while you’ll be able to get a good idea of what you’re doing right and what could be better.

I’ll link to a guide on how to start collecting reviews above this video.

Third is testimonials. Now, testimonials and reviews are actually very similar, but wherever possible, you should use both.

Testimonials are customer success stories that are featured on your website and help convince people that your product or service is right for them.

The idea is to reassure potential customers that the thing they’re thinking about buying will do what they need it to.

Again, I’ll link to a guide on making the most of testimonials above this video.

Next up is SSL. Now, without getting too technical SSL helps ensure that any data transferred between your website and a visitor’s browser is encrypted.

SSL is absolutely crucial if you’re planning on taking payments via a website. But even if you’re not, you should consider using SSL as it’s another signal that your website is on the level.

There’s a link with more information about SSLs at the top of the page.

The fifth thing is good spelling and grammar. One of the hallmarks of a dodgy website is spelling mistakes and writing that’s just generally nonsensical. It’s the same with spam emails.

That means when people see spelling and grammar mistakes on a website, they start to question whether it’s legit. Even the slightest amount of doubt in someone’s mind can lose you a sale, so make sure all the copy on your website is checked and double check. Preferably a third-party who will be able to give you an honest assessment of things.

The final thing you can do to show your trustworthy is offer a money-back guarantee. Now this on its own probably won’t be enough to convince someone to part with their cash – after all, you could be lying. But if you have other trust signals in place, then a money-back guarantee can give people that extra reassurance they need before they part with their money. Make sure the guarantee is clear and obvious on pages where you’re asking people to consider parting with their hard-earned cash.

So that was Six crucial trust signs every customer will want to see. I’ll speak to you next time.