Your guide to a successful online business!

Whether you’ve got a shiny new site, or a site that’s been around a few years the chances are you’ve been wondering how you can get more people to visit your website. Of course, there are plenty of easy ways to attract clicks from people who couldn’t care less about your business. What can be harder is encouraging visits from web users who will actually be interested in buying your products and services. That’s why we’ve put together a series of guides focused on how to attract visitors who are likely to buy from you. These guides all assume you’re completely new to the field in question, so don’t worry if you haven’t heard of these particular techniques before – we’ll help you get to grips with the basics before introducing more advanced techniques.

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Search engine optimisation

What is it?

Good search engine optimisation (SEO) is the building blocks of any good website. It’s all about making sure that you’re ranking well for the search terms people are using to look for a business like yours.

Why use it?

If you’re ranking well for terms relating to your business, you’ll have a good chance of attracting potential customers, and attracting potential customers means you’ll have a good chance of making sales. Our guide tells you everything you need to know.

Get started with SEO with our beginner’s guide.


 

Pay-per click advertising

What is it?

Do you know the adverts that are displayed pretty much every time you search on Google? They’re the result of pay-per click advertising. More specifically, they’re generated by companies running adverts on Google’s AdWords platform.

Why use it?

A good PPC campaign can be very profitable as you’re able to target keywords that people looking to buy your products will be using to search for those products. Of course, it’s a little bit more complex than that, but our guide will help you get to grips with things.

Get started with AdWords and launch a campaign that works with our guide.


 

Social media advertising

What is it?

If you’ve used Facebook or Twitter for any serious amount of time, then you’ll likely have noticed promoted tweets and promoted posts. As you might imagine these are created by companies and people creating social media ads.

Why use it?

Social networks are a great way to build an audience and can even be used to sell products directly. They’re great for getting eyeballs on your best content or promoting special offers. We have guides dealing with advertising on Twitter and Facebook.

Get started with Facebook advertising by following the advice in this guide.

And begin advertising on Twitter with this guide.

Bonus: Get more from AdWords and paid social through remarketing. Learn how in this guide.


 

Guest posting

What is it?

Finding popular blogs that operate in a similar niche to yours and creating content for them.

Why use it?

Because it gives you access to a ready-made audience. If you can find the right sites to post on, you’ll be able to attract potential customers.

You can learn about how to guest post the right way, and get other tips, in this guide.


 

Email marketing

What is it?

Everyone gets marketing emails. The worst kind is outright spam, but at the other end of the spectrum are high quality newsletters that people have asked to receive and which provide interesting content and offers.

Why use it?

If you haven’t already got traffic heading towards your site, then email marketing isn’t for you. However, if you do have people checking out your site, then email marketing is a great way to generate repeat visits without having to pay for the privilege of a click.

You can get the lowdown on email marketing in this comprehensive webinar.


 

Any questions about any of the techniques we’ve mentioned here? Let us know in a comment and we’ll get back to you.

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