As a small business owner, staying up-to-date with the latest on content marketing, social media, search engine optimisation (SEO) and more is not always a priority when you have more important things to take care of… like running a business.
To make things easier, here’s a round-up of the most useful and interesting resources we recommend reading this week, from how to create a proper content strategy and things you need to look at when redesigning your site to how major UK retailers handle social customer service.
Are you doing it right? Learn what a content strategy should look like and what goes into it.
An interesting A/B test that shows how placement of content and call-to-action can convert visitors into customers.
Some free tools and great advice to help you create visual content that can not only engage visitors but also increase sales.
Find out how gathering data on your community can allow you to develop a stronger content strategy with better results and deeper relationships.
If you’ve never used quizzes before to engage your audience, check out this useful guide to learn how to create them and which channels to share them on, depending on your target audience.
Looking to make some drastic changes to your site’s design? Check out this infographic for things you should look at when redesigning your website.
Here’s an interesting question: “Are headlines dead?” Joanna Wiebe from Copy Hackers shares the surprising results of a few headline tests.
A good read on how important it is to educate users and build trust before even attempting to sell them your products.
Find out what a target market is and how you can identify one for your business.
A very useful infographic that walks you through social media etiquette on six of the most popular social media networks.
Some good tips on how to use the gaming industry to create the perfect branding for your business online.
Want to find out where all your social traffic is coming from? This post is a good start for discovering how to get more detailed information on social media referral traffic.
Here’s an interesting post. The author – Christopher Ratcliff – posed as an ordinary customer on Twitter and asked 20 of the UK’s top retail brands various questions. See how these brands did in terms of speed, responsiveness and helpfulness.
A great article with tips and advice on how to create your design portfolio plus some good examples.
The advantages and disadvantages of using agencies and freelancers for outsourcing content.
Did we miss anything? Feel free to add your favourite ones in a comment below.