Blog
Every non-profit has an audience. But there’s a huge difference between an audience and a community. An audience is one-way. An audience is passive. An audience doesn’t participate, share or encourage others...
In a perfect world, customers would buy your products and fall in love with them and your brand. They’d write great reviews online and recommend you to everyone they know. They’d become...
Before buying a product or a service from a new business, do you check who they are? Do you care what they stand for? Do you look for team pictures or proof...
Video marketing is hugely popular and if you put some effort into it, it can yield incredible results for your business. Just consider these numbers:51% of marketing professionals worldwide name video as the type...
It’s no surprise that most small business owners struggle with getting their marketing messages heard by the right audience when everyone is overloaded with content and information, and social media is overcrowded....
It’s such a common mistake. Even professionals make it sometimes: writing product descriptions that simply describe the products and outline the features. Why is this the wrong approach? Because features don’t tell a...
How secure is your website? If you’re collecting sensitive customer information like passwords or credit card information, what are you doing to ensure and reassure customers it’s all safe? If you haven’t already...
What could you do with an email list? Boost donations? Entice more people to volunteer? Raise more awareness for your non-profit? Get more people to spread the word about the causes you support? Probably...
“What am I going to write about today?” How many times have you sat down in front of a blank screen and asked yourself this question? You’re not alone. One of the biggest problems...
Research and use the proper keywords in your content and you will get more search engine traffic… Optimise your content with the proper keywords and your site will rank faster and higher in...
