How to get your website seen by the people who matter
One of the biggest challenges website owners face is attracting the right traffic. But what does the “right traffic” mean? For many it comes down to visitors who have the...
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Local SEO ranking factors
Local search engine optimisation (SEO) is a highly targeted, niche strategy that every business can and should be thinking about. Why? Because it’s becoming more valuable and more popular, something...
Which social media platform should my business be on?
Social media is part of everyday life – Twitter hacks become major news stories, and video bloggers top the bestseller charts. Despite this, it is still often hard to know...
6 steps to get you started with digital marketing for a new website
If you’re starting an online business, you can’t just expect potential customers to find you and spend money on your product or service. You need to promote your site in...
Swift 6: Getting started with local SEO
Hello! In our latest Swift 6 video, we’ll be looking at a crucial aspect of online marketing for many small businesses – local search engine optimisation (SEO). If you’ve never...
9 ways to improve your ecommerce site
So you’ve set up your ecommerce site and you’ve started to make a few sales. At this point, there’s probably a temptation to think your website is finished and focus...
Local SEO for local businesses – a beginner’s guide
The problem is as old as business itself – someone has a need, you can meet it but the potential customer doesn’t know you exist. Advertising used to be the...
How to build a personal brand on social media
Social media is an excellent way to connect with potential customers and clients. But don’t expect people to pay attention to you just because you’ve got a Twitter account of...
Going from employee to small business owner – 6 steps to follow
So you want to start your own business but you’re working full-time. It can be hard to balance the demands of a nine-to-five job with the time and effort required...
11 common blogging mistakes (and how to fix them)
Whether you’re blogging for business or for pleasure, you’re going to mess things up. That’s totally fine – every blogger makes mistakes (including moi). The trick is to identify these...