10+ tools to make you a better writer
Writing blog posts, copy for your website, sales pages, tweets – it’s all hard. Words are hard. It takes practice to reach that point where you can string words together...
Featured Posts
Why conversion rates matter for your small business site (and how to improve them)
Does this sound familiar? “I built my website, promoted it on social media and Google through paid ads, and I’m getting lots of visitors. But no one is buying.” It...
Swift Six: 6 ways to engage influencers on Twitter
In this latest Swift Six I’ll be looking at how you can engage influencers on Twitter. Engaging with influencers is a great way to get them to talk about you...
Your guide to fundraising online (doing it via your own site vs online platforms)
Online giving has become an important part of donating for supporters. Consider these stats: Online giving increased in 2016 by 7.9% year-over-year; Donations made via websites, social media and apps...
Swift 6: Six common email marketing mistakes
Stop. Before you hit send on that latest batch of marketing emails, have you considered that you could be getting things wrong? Email marketing is really easy to do, and...
20 must-have plugins for your small business WordPress website
So you’re running your business website or blog on WordPress.org and want to give it that little something extra. Enter: plugins! The opportunities are limitless as there’s a plugin for just about...
Four kinds of web pages every community website needs
While you’re not selling anything per se, you are trying to sell your mission and cause to donors, volunteers, members and anyone else who wants to get involved. And you...
Should you ever work for free?
Starting your own small business or going freelance involves a lot of unglamorous beginnings: trying to build connections from scratch and doing work for free or for cheap in order...
Learn how to make sure your customers love you
Do your customers love everything about doing business with you? Or are there some areas they think you need to improve in? If you don’t know the answer to these...
6 common online marketing mistakes and how to avoid them
If you’ve launched an online business, then you’ll need to market it. There are plenty of ways to do this – from search engine optimisation (SEO) to social media adverts....