Since the Venice update, local keywords research has been a hassle. Sure, you could still use the Google Keyword Tool to find out search volumes for keywords with Geo Modifiers such as â€śCity Name +Keywordâ€ť but is that enough to get the data you need?
The Google AdWords Keyword Planner is a much better solution as it combines the data from the Keyword Tool and Traffic Estimator thus providing you with a more complete and accurate data.
Start with some local research
The first thing you should do is do some research in your niche. Here are a few nice and simple tools you could use to get some keyword ideas:
- Local Marketing Source’s Keyword Research Tool – This will help you get an idea of surrounding areas you want to focus on
- Google Autocomplete – This can also be a good tool when conducting local keyword research as it gives you a list of keyword variations based on the keyword you typed in.
- Google Analytics â€“ Thereâ€™s no better data like your own data. So, check you Analytics and see which local keywords are already bringing traffic to your site. Use these keywords to increase your visibility as theyâ€™re already performing well and getting results.
Getting started with the Google AdWords Keyword Planner
You probably already have a Google account so just login to the Google AdWords Keyword Planner.
Add your keywords
Now just click on â€śSearch for new keyword and ad group ideasâ€ť and then add your researched keywords and variations in the box below.
For our example, weâ€™re going to focus on â€ścar repairâ€ť which means weâ€™ll include variations like:
- car repair
- car mechanics
- auto repair
- car servicing repair
Choose your location
Under â€śTargetingâ€ť you can choose your location or the cities you want to research. This allows you to find out how many people in a specific city or surrounding area are searching for your keywords. So, simply add the cities you want to focus onâ€¦
â€¦ and then click on â€śGet Ideasâ€ť.
This will return the data you were searching for. You should see your ideas in the Keyword Ideas tabâ€¦
â€¦ and if you scroll down, youâ€™ll see Googleâ€™s suggestions â€“ keywords that the search engine believes are relevant to your search terms.
Well, now that you have all this data, start using it to target your campaigns towards cities where you know search volumes already exist and try to increase visibility for your business.
Another great thing you can do is to start developing awesome content using those keywords, thus making it easier for potential customers to find you online through those long tail searches. Not to mention that using those keywords will help you to create that kind of content that your audience is actually interested in.
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