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Hey, small business owner: Why aren’t you blogging?

By Alexandra Gavril - March 2, 2014

Ok, here’s what you might probably already know about blogging:

  • It’s the cheapest form of inbound marketing
  • Blogs give sites 434% more indexed pages and 97% more indexed links
  • Blogs on company sites result in 55% more visitors
  • Your competition is already blogging.

So, why aren’t you blogging?

Image courtesy of Stuart Miles - FreeDigitalPhotos.net

Image courtesy of Stuart Miles – FreeDigitalPhotos.net

Your blog is your company’s mouthpiece. If something happens, positive or not, I’m going to go directly to the source to find out the real story about what happened – and that source is your blog. But if you don’t have a blog, I’ll just have to read the story elsewhere and hope it’s accurate.

Your blog is your chance to make your audience understand what you believe in, why you do what you do and how you do it. So, use your company blog to tell people all this and after a while, when you get your own voice and style, your audience will understand how unique and different you are from your competitors. They’ll come to understand why they should always choose you.

Of course, blogging isn’t free because it takes time to:

  • Research
  • Write
  • Edit and proofread
  • Design customised visuals
  • Promote the content
  • Respond to comments

However, it’s one of the least expensive forms of inbound marketing and it pays off because you’re building a brand and your brand needs a voice.

Build a brand they’ll recognise in the dark

Image courtesy of Teerapun - FreeDigitalPhotos.net

Image courtesy of Teerapun – FreeDigitalPhotos.net

Running a blog is one of the most effective ways to build a voice for your brand, one that people will come to recognise in the dark. The content you produce and publish on your blog is linked to your company. It shows expertise, openness and willingness to help. It show how you do business.

So, even if you think that not every blog post should be your best piece, it actually should be. That’s because words matter. The things you say and the way you say them matters. So, do your best to keep your content consistent, cohesive and purposeful and try building a powerful brand with every blog post you publish.

Do you have a blog? If yes, then what made you decide to get a blog?